You may have heard that a picture is worth a thousand words, which is why images play an important role in online marketing. However, when the focus is on visual content, videos lead from the front. Also over the past few years, animated videos have emerged as a powerful tool. Because they can create instant… Continue reading Animated videos – How can they create brand recognition
Category: video content
Instagram video Marketing with IGTV and how?
When it comes to social media marketing, Instagram video is one of the most popular and effective content formats. Although nearly 80% of internet traffic is in the form of videos by 2019 and the success of Instagram Stories is another popular example of how effortless video creation and production have become. That is enough… Continue reading Instagram video Marketing with IGTV and how?
How brand video can put people first during COVID 19 CRISIS
No matter the industry, working in marketing or sales in the era of COVID-19 is no simple task. Not only is the alternating news cycle utterly distracting — but you might also struggle to determine which type of content and interactions are right during these difficult times. Still, if you want to up your digital… Continue reading How brand video can put people first during COVID 19 CRISIS
Video ads – Marketing during the Pandemic
The whole world got to a pause with the spread of Coronavirus, and we’re not an exception. Well, as a production house, we see that this Lockdown is a perfect time to bring out unique campaigns with video ads. We’ve seen that most small businesses have closed up shop to balance the losses that the… Continue reading Video ads – Marketing during the Pandemic
The Music factor in making your video standout
Music is so powerful that many people feel it be a doorway to our soul. Not only that, but music also makes us go through a roller-coaster ride of powerful emotions at the drop of a hat. In no time, it can make us feel happy, nostalgic, lonely, sad, scared, tense, romantic, and well you… Continue reading The Music factor in making your video standout
YouTube Videos vs. Instagram Live – The Brands choice?
Video advertising is big business nowadays. Video channels/platforms like YouTube videos, Daily Motion offer advertisers a shot to engage with the viewer on a deeper level. It helps them establish relationships and educate their viewers on a product or service. It’s so effective that the average mobile video advertising spends are forecast to reach $7… Continue reading YouTube Videos vs. Instagram Live – The Brands choice?
Social Media campaigns and use of videos
Social media is continually changing the way we exchange and consume information. The most successful content marketers are delivering content without fail. This is possible with the help of multiple social media channels. It comes as no surprise that visual content is over 40 times more likely to get shared than all-text content. Without exception,… Continue reading Social Media campaigns and use of videos
Video Content Production – What to Expect?
The transition into moving image-driven content or video content is a natural progression for any brand that is looking to expand its customer base. For people new to the film making process, it can be a daunting, exciting and sometimes intimidating experience. And no matter how long the industry veterans have been doing it, the… Continue reading Video Content Production – What to Expect?