Category: Video Production

  When it comes to social media marketing, Instagram video is one of the most popular and effective content formats. Although nearly 80% of internet traffic is in the form of videos by 2019 and the success of Instagram Stories is another popular example of how effortless video creation and production have become. That is …

No matter the industry, working in marketing or sales in the era of COVID-19 is no simple task. Not only is the alternating news cycle utterly distracting — but you might also struggle to determine which type of content and interactions are right during these difficult times. Still, if you want to up your digital …

The whole world got to a pause with the spread of Coronavirus, and we’re not an exception. Well, as a production house, we see that this Lockdown is a perfect time to bring out unique campaigns with video ads. We’ve seen that most small businesses have closed up shop to balance the losses that the …

Video advertising is big business nowadays. Video channels/platforms like YouTube videos, Daily Motion offer advertisers a shot to engage with the viewer on a deeper level. It helps them establish relationships and educate their viewers on a product or service. It’s so effective that the average mobile video advertising spends are forecast to reach $7 …

Since the time it created a buzz among marketers all those years ago, video marketing has become equivalent with promotion of businesses. It is spot on that demo video is one of the top ways to raise the knowledge of your brand and increase your sales. However, there is so much more you can do …

Video production techniques aren’t just about shooting, editing and presenting. There are plenty of other tasks that go behind the scenes to make a video worth it. While mastering each of these is one challenge, being able to manage them within the given budget and time is another. Here, in this blog, we talk about …

The transition into moving image-driven content or video content is a natural progression for any brand that is looking to expand its customer base. For people new to the film making process, it can be a daunting, exciting and sometimes intimidating experience. And no matter how long the industry veterans have been doing it, the …

The average human lives for 25,915 days. If you already know this, it’s likely because you’ve seen Reeboks viral videos, ‘25915’ chronicling the life of a woman in one minute. The video depicts the lifelong passion for running that one woman has. The video even includes a CTA at the end, encouraging people to calculate …

Many businesses these days are into explainer videos as they venture into video marketing. What explainer videos achieve is a feat that is almost not possible by web pages or brochures in text formats. An explainer Video summarizes your services or products into videos. These videos have an easy-to-follow narrative.   Companies should take advantage …

Imagine it’s Monday morning, you’re about to start to work, and you see a flat tire on your vehicle. You’d like to replace the flat with the spare tire. Your search for the process on Google. What would you prefer, a blog or a video? A video is preferred. For the same search, you can …