Streaming Video Production

streaming video

Streaming video is gaining popularity day by day. Video-sharing sites such as YouTube, Vimeo, etc., and OTT platforms use this technology to stream live or recorded videos to your device. It saves your Hard Drive Disk (HDD) space as there is no need to download the entire video file. 

Your browser receives audio and video packets of data at regular intervals. These data packets are interpreted and shown to you as a full-fledged video. 

Streaming video has an edge over traditional TV broadcasting. 

  • A great alternative to hosting in-person events.
  • Engage your audience in real-time with 2-way communication.
  • Less expensive in comparison to TV airtime.
5 Elements of Streaming Video Production Setup
  1. Camera or video signal: It’s the beginning of any streaming video production. It can be done with a professional camera, laptop or smartphone camera or using a video switcher signal.
  2. Microphone or audio signal: Audio is essential for any form of broadcasting. You may use the microphone on your laptop/smartphone or an external microphone placed closer to the presenter.
  3. Capture cards: Get them when you use a professional camera. Either buy an encoder with a built-in capture interface or add capture cards to your system. Mobile devices don’t require one.
  4. Encoder:  It takes the video signal and compresses it to a format that can be streamed across the internet. 
  5. Internet connection: It helps you stream your video. So, a high bandwidth internet connection ensures high-quality video streaming.
Process for streaming video production
  1. Objective: Firstly, have clarity on the goal you wish to achieve. This will set things in motion.
  2. Dedicated production crew: If you’re doing a really big show, make sure you hire an expert producer, audio engineer, technical director and camera operators. But if you aren’t hiring them, check your audio, lighting and camera angles beforehand to have the least distractions.
  3. Backup: Keep additional cameras, cables, laptops and other important pieces of equipment in case of unforeseen circumstances.
  4. Planning: This aspect is important to ensure that your streaming goes on smoothly and uninterrupted.
  5. Video switcher & music: Shooting different angles of a live stream is a good idea. Hence, a video switcher will help you create a good impression and experience for the viewers. For example, you can switch to a drone view if there’s a demo happening.

Also, add music to your streaming at portions where you feel it may have a boring or dead effect.

  1. Lighting: Good lighting amplifies the streaming quality. Too much or too low lighting isn’t good lighting. Focus on this after studying the streaming location. 
  2. Visual elements: Use them in moderation to create a stunning impact. It may incorporate your brand logo if the streaming is business-connected. 
  3. Talk to the audience: Interact with your audience at regular intervals to prevent the streaming from becoming monotonous. Also, present looking straight at your audience instead of the screen all the time. 

Also, make sure that you secure the correct Content Delivery Network (CDN) for your event and audience. Though streaming videos have a great advantage over traditional TV broadcasts, it’s important that you rehearse well to make its production a success. 

Namesake Productions is the best video production company in Hyderabad. If you’re looking forward to producing high-quality streaming videos, give us a ring.

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