Video production company Archives - Best Production House | Corporate Films | Viral Videos Namesake Productions is in the list of best production house in the country. It specializes in Corporate Films, Animation Videos, Graphic Videos, TV Ads... Tue, 12 Mar 2024 11:37:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.7 Maximising Engagement: Strategies for Creating Effective Videos https://www.namesakeproductions.com/blog/maximising-engagement-strategies-for-creating-effective-videos/ https://www.namesakeproductions.com/blog/maximising-engagement-strategies-for-creating-effective-videos/#respond Sat, 29 Jul 2023 12:35:44 +0000 https://www.namesakeproductions.com/blog/?p=8036 Effective videos target a niche audience. There are different types of videos, such as random street videos, trip videos, and home or function video production agencies. It’s easy to remember or recall videos. But each one varies with respect to its goals.  While some are just for fun or to capture a special moment, others… Continue reading Maximising Engagement: Strategies for Creating Effective Videos

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Effective videos target a niche audience. There are different types of videos, such as random street videos, trip videos, and home or function video production agencies. It’s easy to remember or recall videos. But each one varies with respect to its goals. 

While some are just for fun or to capture a special moment, others are meant to sell a product/service or increase brand awareness. Videos used by brands to target their intended audience have to be effective enough to attract attention. Hence, these videos are produced with great planning after studying and understanding the intended outcome and ground situation. 

In short, an effective video production strategy is the key to a brand’s online or offline video marketing success. It brings together people of different calibre and backgrounds in formulating and executing the video production. This includes the producers, directors, scriptwriters, camera personnel, graphic designers and many other personnel. Each one is vital for the overall success of an effective video that can effectively communicate the brand messaging. 

The global digital video viewership stood at $3.1 billion, and global video ad spending at $74.6 billion as of September 2021. This is a clear sign of the increasing importance of video marketing. YouTube revolutionised the video marketing market in 2005, and there has been no looking back.

How do you make effective Videos?

When we use the term ‘effective videos’, they are very different from simply saying videos. Let’s look at the strategies involved in its production.

Target audience and their place of activity: An effective video is truly effective when there is a clear target audience. This makes it easy for you to move ahead and plan the next course of action. Identifying their favourite spots in the digital world is also very vital to your video marketing strategy.

Stakeholders: When you get proper feedback from all the stakeholders, there is no ambiguity. Everyone can easily come to a conclusion on the intended outcome and iron out any differences or doubts.

Budgeting and production timeline: This is very important to the success of your marketing strategy. Proper budgeting and timelines allow enough room to accommodate the production process and make up for any deficiencies that may arise.

Video distribution platform: Choose the best video platform that your intended audience frequents. Also, have a clear picture of the video promotion tools available. 

Messaging ideas: Multiple videos may find use at different stages of the customer journey. Sometimes, only one video is enough. Identifying the right stage is essential in using the produced videos.

Metrics: Tracking the performance of your video is important to successful conversions. You can decide the future course of action based on its effectiveness. Tools like Google Analytics, Adobe Analytics and many more similar tools are popular.

Thus, these are the strategies involved in the production of an effective video. Though spoken in a few points, it involves a lot of teamwork.

Namesake Productions is the leading video production company in Hyderabad. If you’re looking to produce world-class videos, our extensive portfolio with reputed clients is something worth going through.

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The Art of Scriptwriting for Video Production https://www.namesakeproductions.com/blog/the-art-of-scriptwriting-for-video-production/ https://www.namesakeproductions.com/blog/the-art-of-scriptwriting-for-video-production/#respond Thu, 06 Jul 2023 14:54:23 +0000 https://www.namesakeproductions.com/blog/?p=7992 Scriptwriting is an important aspect of Video Production among its many important phases. This applies whether you’re writing a script for a movie, short film or advertisement. It begins with the very purpose behind the video produced.  Video production without a script makes no sense and would not get the desired results. Similarly, a video… Continue reading The Art of Scriptwriting for Video Production

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Scriptwriting is an important aspect of Video Production among its many important phases. This applies whether you’re writing a script for a movie, short film or advertisement. It begins with the very purpose behind the video produced. 

Video production without a script makes no sense and would not get the desired results. Similarly, a video without an effective script would also not help you achieve your desired outcome. Even a five to 20-minute video may require hours or days of ideating to come up with a good script.  

The dialogues form a good part of the script. And so, they, in turn, decide the location, timing, and actions that happen in the video. It is the script that is prevalent throughout the production of the video. This is because it involves everyone who is part of the production directly or indirectly. 

The first draft of a script begins with an understanding of the audience the video would be targeting. Hence, the script should contain only the relevant dialogues and scenes needed to achieve your goal. Depending on whether an actor would deliver the dialogue or you would use a voiceover, you could determine the ideal person for this task. 

After all, a good script is formed in your mind, flows through your pen onto the paper or your laptop and is then developed into a full-fledged script. 

When we remember great script writers, the likes of Satyajit Ray, Oliver Stone, The Coen Brothers, and many more inspire us. Their scripts have made a tremendous impact on our minds. 

Benefits of scriptwriting for video production

Scriptwriting is a phase that affects the entire direction of a video production process. Let’s take a look at its benefits – 

  1. Putting the script on paper: Writing down your script on paper will allow you to visualise the sequence of events in your video. It helps everyone involved in video production understand the flow of the video and their respective roles. Great movies like the Avatar series, Jurassic Park series, Bahubali series and many more had their scripts written well in advance. Even popular commercials like the COVID-19 Facebook ad or Fevicol ad had amazing scripts that were prepared well in advance.
  2. Your intended audience: Knowing your audience well before you begin writing your script guides you on the right path.
  3. Saving time, money and resources: A well-written script saves unnecessary expenditure and time. It lessens your financing worries.
  4. Get the right messaging: Scripts written with a clear goal deliver the right brand messaging. It saves time in redoing shoots to correct any misalignment in brand messaging. 
  5. Get noticed quickly: A catchy script is quickly noticed by the intended audience. Highly needed, especially when there’s a lot of competition.
  6. Brand messaging through stories: Writing a script in a story-telling mood is very powerful and attractive to the end consumer.

Ultimately, a script will help align the video production process with the brand messaging goal. 

Namesake Productions is the leading video production company in Hyderabad. We have more than a decade of experience working with reputed clients. If you’re looking to produce world-class videos, including scripting, we’re always up for the challenge. Please feel free to contact us anytime.

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What makes video testimonials great? https://www.namesakeproductions.com/blog/what-makes-video-testimonials-great/ https://www.namesakeproductions.com/blog/what-makes-video-testimonials-great/#respond Sun, 30 Oct 2022 09:59:05 +0000 https://www.namesakeproductions.com/blog/?p=7824 Video testimonials are one the greatest forms of video content. You might not realise how often you see a video testimonial on your YouTube feed. But you’ll be astonished to know that they are one of the most common forms of videos. The reason is that video testimonials act as honest bridges between the brand… Continue reading What makes video testimonials great?

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Video testimonials are one the greatest forms of video content. You might not realise how often you see a video testimonial on your YouTube feed. But you’ll be astonished to know that they are one of the most common forms of videos. The reason is that video testimonials act as honest bridges between the brand and its audience. 

The audience perceives a brand just as the brand markets itself. While this is one of the major factors that help in a purchase decision, a customer’s perspective gives a different impression. The psychological impact behind these videos is wonderful to observe. In this blog, we’re going to present to you various benefits of video testimonials and why you should include them in your video content strategy.

Are video testimonials effective?

They are highly effective. If you don’t take our word, here are a few research insights to inspire you. 

82% of consumers use reviews as a benchmark before purchasing a product or service. 2 out of 3 people that watch a video testimonial end up purchasing the product or service. 

Based on these facts alone, you can realise that video testimonials are amazing. Convincing a customer to buy a product is one of the most challenging hurdles every brand faces. This is where video testimonials work like a charm. As mentioned earlier in the blog, these videos contain a different perspective than that of what a brand presents. 

How long should a video testimonial be?

It entirely depends on the product or service you’re promoting. For example, if the product you’re selling is affordable and is used on a daily basis, the video can span 2-3 minutes. On the other hand, if your brand is into the real-estate business, the video should be longer, as there’s a lot of ground for the customer to cover in the video. 

No matter the length of the primary video, the good news with social media is that you can cut short the important bits into small bites. These smaller versions of the main video will perform much better on platforms such as Instagram reels and YouTube shorts. 

What should a video testimonial cover?

The main reason why customers watch testimonials is to know how the product or service adds value to their life. And the video testimonial should reflect exactly the same. While the script of the video focuses on value-based content, the video can cover the lifestyle aspect of the product or service. 

Since these videos are one of the most highly-performing kinds, we take special care and interest in creating them. From the visuals to every word that’s written, there’s a lot of research that needs to be done before shooting the video. 

We have worked on multiple such projects and created immense value for brands through video testimonials. If you’re looking to create such content for your brand, you’re at the right place. Please get in touch with us, and we’ll hit the ground running to up your sales using video content. 

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What Industries use Video the most? https://www.namesakeproductions.com/blog/what-industries-use-video-the-most/ https://www.namesakeproductions.com/blog/what-industries-use-video-the-most/#respond Wed, 24 Aug 2022 11:09:58 +0000 https://www.namesakeproductions.com/blog/?p=7749 Do you wonder what type of content drives the most internet traffic? Well, the answer’s easy; it is the video content. Recent research has shown that 80% of internet traffic is caused by video content. And through social media, we could see that it is true. Therefore, video is an easy tool to reach the… Continue reading What Industries use Video the most?

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Do you wonder what type of content drives the most internet traffic? Well, the answer’s easy; it is the video content. Recent research has shown that 80% of internet traffic is caused by video content. And through social media, we could see that it is true. Therefore, video is an easy tool to reach the audience. In this blog, we will give you an insight into the importance of videos related to different industries .

Different industries that use video marketing

Travel and review videos

If you analyse any video content, what is its ultimate goal? It’s that the brands use video content to increase their reach. For example, let’s consider an age-old wine-makers in Goa or a restaurant in Srinagar. Publishing video content will bring the business to life. 

Healthcare- promotional and educational videos

Building trust can be challenging when it comes to healthcare. Moreover, the audience prefers to watch product-related videos before making any purchases. For example, before using a digital thermometer, people go through the brand videos to form a sense of trust. Further, it creates a potential lead for the brand. 

Schools and Educational Institutions

The education sector is recording competition by day. Therefore, to stand out from the crowd, the content should be engaging. It should communicate with the parents as well as the students. Moreover, it should also highlight what the schools and colleges can offer. And the content ranges from event videos to educational videos. 

Youtube – The most popular video medium

India is one of the fastest-growing countries in terms of video content. Therefore, brands should use this medium for promotion. Brands should create stories that the audience can connect with. Moreover, the relevance of the content attracts the audience by building a connection with them. Publishing customer-centric content on YouTube has always proven to be beneficial. 

Video content and brands run hand-in-hand when it comes to reaching the audience. Video content is one of the best ways to engage with your audience. Therefore, it is necessary to plan how to channel your content. Get in touch with us to know more about video content strategies and how to put them into action. We have created compelling video content for many brands and can surely whip up a strategy for your brand too. 

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What does a Brand video do? https://www.namesakeproductions.com/blog/what-does-a-brand-video-do/ https://www.namesakeproductions.com/blog/what-does-a-brand-video-do/#respond Thu, 28 Jul 2022 10:44:07 +0000 https://www.namesakeproductions.com/blog/?p=7687 Do you think your brand has a unique story to tell? Or are you looking for a way to showcase your brand personality? Then, we have something for your brand to make it unique and impactful. In this customer-centric world, you first need to gain the trust and further need to understand your potential customers.… Continue reading What does a Brand video do?

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Do you think your brand has a unique story to tell? Or are you looking for a way to showcase your brand personality? Then, we have something for your brand to make it unique and impactful. In this customer-centric world, you first need to gain the trust and further need to understand your potential customers. This is where the brand video comes into the picture. The purpose of the brand video is to build awareness, educate and inspire the audience to take action. Compared to traditional ads, video ads focuses on emotionally driven content rather than hard-core selling. Video ads capture the attention of new customers by putting the brand’s capability in the spotlight. 

Why is video important for brands?

If your brand has a strategy, we would suggest that you include video ads. Video ads are the perfect way to build a personal connection with your audience. They help in breaking the silence with highly targeted content. One more advantage of video ads is that they even gel well with platforms like mail too. Next time, try including a video as the main banner of your mail. By doing so, the true purpose of your brand can be conveyed in the first 5 seconds of the video.

Tips for creating a brand video

You should be familiar with the winning advantage of brand video, and there is no template or magic formula to it. But we have tried many ways to nail the creation of brand videos. So, if you’re looking to create your brand’s video, now would be a great time to connect with us. 

It begins and ends with the audience.

Just like any other marketing tool, one thing that video ads need to be clear about is to whom they are addressing. Without knowing the exact needs of the audience, you might struggle to produce effective content. No matter how live and loud your content is, until and unless it is rightly targeted, the purpose is not served.

The quality of the final output matters

Even though producing video content has become easier compared to the older times, a brand tone should be well-balanced. A brand video should portray its uniqueness in every way. Therefore, take time to create your brand’s video. This is where we come into play. We have mastered the art of coming up with content ideas that run parallel with the need of the time. We are aware of the trends and the type of content a brand must focus on to paint a broader picture. 

Pair the video with the right elements

Since the audience consumes most of the content through the phone, most of the brands give weightage to visuals rather than audio. Therefore, incorporate the videos with subtitles or strong visuals to keep the audience engaged.

Call-to-action (CTA) can take a backseat.

For a marketer, the ultimate goal of any marketing tool is a call to action. By incorporating Call-to-action (CTA) in the brand videos, the scope of powerful content will be disrupted. Most customers know the purpose of any brand-related content is to generate sales. Therefore, your brand must not blatantly push the customers towards CTA; you can keep the CTA short by projecting a logo and something regarding the brand in minimal content.

Consumers want the brands to be of higher standards. Be it the product they sell or the way they interact with them. The ‘me-based’ marketing strategy is too old to hold on to. Therefore, brands must rise and explore different ways to get into the market. And brand video is one of the mediums to build attention, trust, ad advocacy for the audience. Your brand needs an expert in marketing strategies for better strategy, and we are the one you are looking for! Connect with us today. 

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Why are videos better for marketing? https://www.namesakeproductions.com/blog/why-are-videos-better-for-marketing/ https://www.namesakeproductions.com/blog/why-are-videos-better-for-marketing/#respond Fri, 24 Jun 2022 11:08:25 +0000 https://www.namesakeproductions.com/blog/?p=7640 Visual elements are always an effective tool for marketing to attract an audience and boost engagement. Videos help you to convey more information in less time. Videos are one of the powerful mediums which help in improving the accessibility and reach of your products and services. Videos can range from quick trending challenges to informative… Continue reading Why are videos better for marketing?

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Visual elements are always an effective tool for marketing to attract an audience and boost engagement. Videos help you to convey more information in less time. Videos are one of the powerful mediums which help in improving the accessibility and reach of your products and services. Videos can range from quick trending challenges to informative live tutorials to enhance brand awareness. A video is a versatile tool that we would like to suggest you choose for increasing product familiarity. 

On top of all these wonderful advantages, video content compels the audience to spend an extra second of attention and thereby lets you grab the attention of your users. Also, several studies conducted on Facebook ads show that the video-based ads performed well, generating potential customers. With this blog, you will get an insight into how to use videos as a marketing medium to generate leads or potential customers.

Why are video ads better?

Digital video ads help in enhanced targeting by collecting information, thereby creating brand exposure. Therefore, video ads give advertisers a medium to connect with the audience in a format they prefer. Video ads are highly effective, and, we suggest, you must include them in your digital advertising plan. You can add a video ad as a product description to increase the chance of consumers buying that product. 

Video ads create better engagement by delivering the narrative to a target audience. And video ads contain a tailored message which is easy for users to consume and initiate their purchase. Video ads can persuade your audience to take a call to action by keeping the interest intact. Most importantly, video ads are shareable. If a potential customer relates to the narrative in your video, it is likely possible that they would share it with their close ones. Therefore, video ads increase your SEO potential to drive more customers.

What are the advantages and disadvantages of video advertising?

Videos, as a marketing medium, are a compelling way to reach a professional audience. Just like every other medium, this too has both pros and cons of marketing. Listed below are the few pros and cons of Video advertising.

The pros

The cost- compared to a traditional medium, the online platform is cheaper. 

The real-time results- Video can create a powerful marketing campaign. And the result is trustworthy feedback and sales. You can track the ad down to the location of the customers. So with the real-time results, you can take quick actions and build a better strategy.

Advantages of multiple formats- You can design and build ads in several formats, which include URL links, expandable banners, call to action via hashtags, and click-through.

Always available with the customer- where there is a screen, there are video ads. Video ads can be consumed from your mobile phone or from your desktop. 

Cons

Viewership- There might be times when the audience watches the ad multiple times if the content is interesting and engaging. But we should not neglect the fact that viewers have an affinity for skipping the ad. Therefore, video ads need to be thoughtfully crafted so that customers want to see the ad, again and again, thereby generating sales.

Ad space justified- There is no particular way to measure the reach. The whole customer realm is vast; therefore, sharing information with the audience might be difficult. 

But, these cons easily fade before the pros of Video Marketing. Marketing your products and services requires great expert groundwork. With the advent of a lot of marketing mediums and strategies, you can target the audience in particular. At Namesake Productions, we work to create compelling videos that sell. Based on what your requirements are, we can craft, strategise, shoot and produce watch & share-worthy video content for your products, services, and brand. To know more about video advertising, get in touch with us. 

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What equipment do we need to make high-quality videos? https://www.namesakeproductions.com/blog/what-equipment-do-we-need-to-make-high-quality-videos/ https://www.namesakeproductions.com/blog/what-equipment-do-we-need-to-make-high-quality-videos/#respond Sat, 30 Apr 2022 12:03:53 +0000 https://www.namesakeproductions.com/blog/?p=7318 As filmmakers and artists, we say that there’s no right or wrong camera to shoot and produce videos. But, when it comes to high-quality and lead-driven videos, you definitely need good gear. Especially when the client is willing to invest a good amount of money into showing their brand’s story in a video, it is… Continue reading What equipment do we need to make high-quality videos?

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As filmmakers and artists, we say that there’s no right or wrong camera to shoot and produce videos. But, when it comes to high-quality and lead-driven videos, you definitely need good gear. Especially when the client is willing to invest a good amount of money into showing their brand’s story in a video, it is practical to use the right gear. So, in this blog, we are going to unveil our nerdy tech doors and provide you with the reasons for all the equipment we use. Let’s jump in!

List of equipment a Production house works with

We often get questions about why making videos is such a costly process. Well, one of the obvious and visible reasons is the gear. Moreover, the type and range of gear we need to create the videos we intend to produce need high-quality equipment. One of the most important things that we see while purchasing is their flexibility and functionality. 

So, here’s a list of basic equipment that we use:

  • Cameras that can shoot in 4k resolution
  • Tripods that are sturdy and reliable anytime
  • Various Mounting parts for the tripod and camera
  • Stabilisation equipment
  • Drones for a wider perspective
  • External Microphones that can capture studio-quality sound
  • Lighting equipment
  • High-quality storage solutions
  • Subscription for video editing and mastering software

What are the advantages of using the best quality video gear?

Companies design Photography and video production gear to fit the ecosystem. Moreover, they do a ton of research that derives all the needs of us video creators. As a production house, we believe that any project should be delivered on time and with the highest quality. In order to make sure we don’t waste time searching for equipment after we agree on a project, we keep all necessary equipment with us. All this purchasing equipments also leads to upgrading too. With the fast changes in the technology world, there’s always a constant need for upgrading the equipment to produce better results. 

So, here are a few advantages if you choose a production house that uses high-quality gear:

  • Highest possible quality results
  • Less, or no, time in sourcing
  • Variation in videos
  • The best possible outcome as imagined

So, there you go. If you’re looking for a production house that can deliver the best results, you’re in the right place. We’ve worked with amazing brands and delivered top-notch quality videos that talk all about the brand and its promotion.

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How to make Video content that People want to watch? https://www.namesakeproductions.com/blog/how-to-make-video-content-that-people-want-to-watch/ https://www.namesakeproductions.com/blog/how-to-make-video-content-that-people-want-to-watch/#respond Mon, 21 Mar 2022 13:02:47 +0000 https://www.namesakeproductions.com/blog/?p=7312 Video marketing is one of the most powerful mediums of advertising. Observe the social media channels we use today, and find that almost all channels are being dominated by video content. Also, did you know that audiences are more likely to know or connect with the brand after watching a video than an image? Why… Continue reading How to make Video content that People want to watch?

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Video marketing is one of the most powerful mediums of advertising. Observe the social media channels we use today, and find that almost all channels are being dominated by video content. Also, did you know that audiences are more likely to know or connect with the brand after watching a video than an image? Why is this so? Because videos have the ability to capture attention, no matter the age. 

So, we’ve now established that video content is trending and will continue to trend forever. So, how will you use this to your advantage? As simple as it is to create attention through video, it is as hard to keep your audience engaged. To keep your audience coming back to your brand, you need to make sure that your videos have the right content. 

What are the types of video content?

Now, let us quickly explain to you the types of video content that are trending today. Social media is a quickly growing and changing world. So, the type of content that the audience finds interesting always keeps changing. Here are 3 types of video content that most people find interesting these days:

Video content on YouTube- How to / Tutorials

This is not just today, but this will be trending forever. In fact, this is how YouTube has grown to be such a hit. There are countless channels on YouTube that post ‘How-to’ videos. If you’re a brand that manufactures products, you can use this format. By doing so, you can ensure that your audience is always educated about your products and also will keep coming back for your content.

Video content for social media- Live Streams / Webinars

Oh, how the pandemic changed the importance of live streaming! If you have a launch of a product, or any update about your brand, live streaming it over a platform and engaging with your audience live is the best way to create an amazing impact. You could also choose to create an educative session with an expert and get your audience to ask questions to be answered live. 

Testimonials / User-generated content

Users always trust other users. This is a trait of a community. Your audience will always perceive each other on the same level. So, this makes testimonials one of the best ways to increase brand trust. 

These are only a few types of video content that audiences today are loving to watch. If you want to create such content for your brand, we’re the right team to make it happen. We are one of the best film production companies in Hyderabad, and we will go beyond bounds to create interesting video content for your brand and business. If you want to know more, connect with us. We’ll guide you through our services, and we can devise a strategy to create videos that your audience will love to watch. 

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Top 3 reasons to hire a video production company https://www.namesakeproductions.com/blog/top-3-reasons-to-hire-a-video-production-company/ https://www.namesakeproductions.com/blog/top-3-reasons-to-hire-a-video-production-company/#respond Sat, 05 Mar 2022 07:34:28 +0000 https://www.namesakeproductions.com/blog/?p=7300 Do we really need to say how important videos are today? Like, they’re everywhere. If you haven’t read this yet, there are a few articles that talk about Instagram’s plan for the future. They’re trying to mould their platform into a video-content platform. Meaning, they’re planning to become one like YouTube. On the other hand,… Continue reading Top 3 reasons to hire a video production company

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Do we really need to say how important videos are today? Like, they’re everywhere. If you haven’t read this yet, there are a few articles that talk about Instagram’s plan for the future. They’re trying to mould their platform into a video-content platform. Meaning, they’re planning to become one like YouTube. On the other hand, YouTube is making huge strides by introducing YouTube Shorts. 

So, you see how social media platforms today are competing with creating Video-based content. And all these changes do have a good reason behind them. Videos are an excellent way to market your brand or product. So, why shouldn’t you post videos, right?

Before you say yes and start creating videos by yourself, let us stop you. If you’re trying to compete in such a demanding market, you probably should have a great team behind you, right? Well, not to market ourselves but we’re the best in the biz. Let us give you a few reasons why you should hire a video production company.

You can’t ignore our expertise

It’s night and day, the difference between a regular video and the one shot by professionals. And the way we’re advancing into a video-centric marketing world, you certainly need a team of experts to handle your video content. If you decide to do it, we suggest you do it right. 

There’s a huge factor of first impressions when the audience connects with a brand. This creates a margin of trust when they see high-quality content. If you have a website and you’re selling your products, you definitely should have a team of professionals shoot videos for your brand and products. That way, you ensure that you keep your brand’s tone and personality intact. 

Scripting makes a huge difference

If you watch a movie, the script is all that makes an impact. If the script fails, the entire plot of the movie fails. The script is what keeps the audience’s attention. We, at Namesake Productions, go the extra mile to make sure we have a script that not just works but turns ROI for the brand. 

Does gear matter? It sure does!

If you ask us creatives if the gear is important, we’d probably say no. But, if a brand asks the same question, we certainly will say yes. This is because of the above-mentioned quality of the video that factors in. In order to keep the messaging clear, the right gear plays a vital role. And, we have all the gear that your brand videos demand.

 Again, these are only a few reasons why you should hire a video production company. As mentioned at the beginning of the blog, the world is evolving into a video-centric platform. So, you certainly need to consider the above reasons. If you have any queries about Video production, please feel free to contact us. We’ll discuss all the possibilities that your brand could use and come up with a plan of action. Please take care of your and your family’s health. 

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Video Production – Difference Between Promotional & Corporate video https://www.namesakeproductions.com/blog/video-production-difference-between-promotional-corporate-video/ https://www.namesakeproductions.com/blog/video-production-difference-between-promotional-corporate-video/#respond Sat, 30 Oct 2021 13:30:47 +0000 https://www.namesakeproductions.com/blog/?p=7236 We agree. There are tons of terms when it comes to types of video content. But, they all serve different purposes. That is why today, we are here to let you ease into understanding the difference between Promotional and Corporate videos. By knowing this, you can decide what type of video you need based on… Continue reading Video Production – Difference Between Promotional & Corporate video

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We agree. There are tons of terms when it comes to types of video content. But, they all serve different purposes. That is why today, we are here to let you ease into understanding the difference between Promotional and Corporate videos. By knowing this, you can decide what type of video you need based on your advertising requirements. 

Before we dive into how these types of videos serve your needs, let’s quickly know their meanings. You use a promotional video when you have to advertise a service or product. It involves a piece of relatable content that the user can connect with. The corporate video serves a larger purpose than a promotional video. It is used to advertise a business and its mottoes. These videos are focused more on attracting customers and clients that will improve the overall growth. 

Now that we have covered the foundation of these videos let’s dive deeper into how these serve your business.

Video Production- Promotional video

This type of video is best suited for advertising to consumers. Since these videos focus more on selling your products and services, these are often made with the intention of going viral in public. Social media plays a significant role in the marketing of promotional videos. When it comes to video production, promotional videos dominate the market. With a varied range of products and services being originated every day, the demand for promotional videos is on the rise. 

You realise the power of promotional video when you market your new product or service. By creating the right set of videos that relate to your audience, you can reap the benefits of promotional videos.

Video Production- Corporate video

As explained earlier in the blog, corporate videos serve a larger purpose in the field of marketing. These videos focus on communicating the purpose of a business. Since the audience finds it harder to connect with a company, creating a corporate video requires tons of brainstorming before bringing it to execution. This is a complicated task and needs the finest brains to work out the communication campaign that sits right by the audience. 

The types of corporate videos include documentaries, messages for staff, pitching to investors. These videos explain your services instead of selling them. You can use corporate videos to boast about your company’s expertise and success. You can showcase customer testimonials or even record a discussion with your business partners on how to take the company forward. 

Those are some of the basic differences between a Promotional and a Corporate video. Now you can make an informed decision on what type of video to use to reap desired results. 

At Namesake, a video production company in Hyderabad, we began our journey in the year 2011. Our purpose is to bring to life a vision that revolves around the art of storytelling. We are passionate about the whole process of filmmaking. And it’s this passion that drives us towards being the best production house. Our repertoire of work includes Corporate Films, Animation Videos, TV Ads, Ad Films, Brand Videos, Social Films, Explainer Videos, Video Logs (Vlogs), and more.

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