How does a brand vision benefit a company?

Brand Vision defines the brand strategy of your business or brand. Hence, It sets you apart from your competitors and gives your potential customers enough fodder to ascertain whether your brand resonates with their ideals. As a result, your customers look at your brand from the point of your brand vision.  But again, if your… Continue reading How does a brand vision benefit a company?

What Makes a good Branding Video?

Branding videos introduce your brand to your prospective customer through simple and crisp video messaging.  They help create a positive impression about your brand too. Surveys show that eight out of ten people purchase a product after seeing a branding video. More than 40% of internet users watch Facebook and YouTube videos in a week.… Continue reading What Makes a good Branding Video?

What makes video testimonials great?

Video testimonials are one the greatest forms of video content. You might not realise how often you see a video testimonial on your YouTube feed. But you’ll be astonished to know that they are one of the most common forms of videos. The reason is that video testimonials act as honest bridges between the brand… Continue reading What makes video testimonials great?

What drives more sales in Social Media Advertising? Videos, Text, or Image Ads?

Are you a frequent social media user? Then, you must have come across brands actively promoting their products through social media using videos. For example, skincare brands use videos to demonstrate their products so that the customers know how their product works. Therefore, it’s quite obvious to say that videos communicate the essence of a… Continue reading What drives more sales in Social Media Advertising? Videos, Text, or Image Ads?

What does a brand video do?

Do you think your brand has a unique story to tell? Or are you looking for a way to showcase your brand personality? Then, we have something for your brand to make it unique and impactful. In this customer-centric world, you first need to gain the trust and further need to understand your potential customers.… Continue reading What does a brand video do?

How can videos increase sales?

Videos have become the most popular and effective way to increase the sales of any brand or product. And, they give a tremendous exposure too. Internet and social media are incredibly easy to access today, and so it makes it easier for your videos to reach everyone. In this blog, we are going to discuss… Continue reading How can videos increase sales?

What equipment do we need to make high-quality videos?

As filmmakers and artists, we say that there’s no right or wrong camera to shoot and produce videos. But, when it comes to high-quality and lead-driven videos, you definitely need good gear. Especially when the client is willing to invest a good amount of money into showing their brand’s story in a video, it is… Continue reading What equipment do we need to make high-quality videos?

How to make Video content that People want to watch?

Video marketing is one of the most powerful mediums of advertising. Observe the social media channels we use today, and find that almost all channels are being dominated by video content. Also, did you know that audiences are more likely to know or connect with the brand after watching a video than an image? Why… Continue reading How to make Video content that People want to watch?

Top 3 reasons to hire a video production company

Do we really need to say how important videos are today? Like, they’re everywhere. If you haven’t read this yet, there are a few articles that talk about Instagram’s plan for the future. They’re trying to mould their platform into a video-content platform. Meaning, they’re planning to become one like YouTube. On the other hand,… Continue reading Top 3 reasons to hire a video production company

Video Marketing – Why Should you take Advantage of it?

Do you remember the first time you looked at an advertisement? It is probably in a newspaper in your childhood. Later on, TV commercials played a large part in the advertising world and its evolution. The blast of the YouTube platform paved the way for multiple video publishing platforms, which gave way to video ads.… Continue reading Video Marketing – Why Should you take Advantage of it?