video production Archives - Best Production House | Corporate Films | Viral Videos Namesake Productions is in the list of best production house in the country. It specializes in Corporate Films, Animation Videos, Graphic Videos, TV Ads... Tue, 12 Mar 2024 11:00:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.7 5 Strategies to Keep Your Audience Hooked: Mastering Storytelling in Video Production https://www.namesakeproductions.com/blog/5-storytelling-strategies-to-hook-your-audience-in-video/ https://www.namesakeproductions.com/blog/5-storytelling-strategies-to-hook-your-audience-in-video/#respond Sat, 21 Oct 2023 10:05:42 +0000 https://www.namesakeproductions.com/blog/?p=8137 Storytelling in video production is the key factor which decides a video’s effectiveness. It’s an art which can produce amazing results if utilised to its full potential. Humans use it even during the course of day-to-day communications to communicate events, knowledge or even emotions.  It fosters strong bonding between two or more people or within… Continue reading 5 Strategies to Keep Your Audience Hooked: Mastering Storytelling in Video Production

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Storytelling in video production is the key factor which decides a video’s effectiveness. It’s an art which can produce amazing results if utilised to its full potential. Humans use it even during the course of day-to-day communications to communicate events, knowledge or even emotions. 

It fosters strong bonding between two or more people or within a group. This is why video production houses engage well-experienced and reputed storytellers to create scripts for their videos. 

Strategies to keep your audience engaged

Video production has to go through a series of steps to create a compelling video. This involves the following steps.

  1. Basics of storytelling: This ensures that your story has all the elements it needs to communicate a clear message. Four P’s form this step
  • Plot: The basic structure of your story that piques your audience’s interest
  • Purpose: It establishes what your story intends and why it matters
  • People: It is the presentation of your characters and their motivations
  • Place: Where your story is set and the world in which they live

Each element here is essential to creating a story that engages your audience throughout its length. So this connects them emotionally and compels them to take action.

  1. The script: This is what will keep your viewers engaged. It has three parts, i.e., the beginning, the middle, and the end. It is written to create the requisite emotional connection and keep the viewer engaged until the very end.
  2. Few sales promotions: A story that truly engages a viewer or an audience emotionally does not involve much sales pitch. The emotional connection that your video generates automatically compels your audience to take action. Hence, all you need to do is highlight the need for action in simple terms towards the end of your video. 
  3. Empathise with your audience: Your audience always looks for a genuine emotional connection, even in your product/service. So, they link this emotional connection with their own needs or interests. 

Hence, a powerful emotional factor can create a long-lasting impression in your audience, leading to a purchase and brand loyalty.

The most powerful way of audience engagement

The visual aspect of your video is one of the most powerful storytelling techniques. So, your audience will prefer your visual narrative more as 

  • It is easily recallable
  • It’s easier to consume  

Using a combination of images, sounds, and music creates a compelling narrative which engages your customers more than any other storytelling technique.

Hence, the use of storytelling in your videos has a huge impact on your marketing goals. It increases your brand followers quickly in comparison to other methods. So, mastering the very art of storytelling is the secret to a great video. Hence, if you have this capability with you or your organisation, you can go far ahead of your competitors. 

Namesake Productions is the leading video production company in Hyderabad. Our unique portfolio will definitely impress you to collaborate with us on your video marketing efforts. Do dial us or ping us for your video production needs.

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2023 Video Production Trends: Keeping an Eye on the Latest Developments https://www.namesakeproductions.com/blog/2023-video-production-trends-the-latest-developments/ https://www.namesakeproductions.com/blog/2023-video-production-trends-the-latest-developments/#respond Thu, 21 Sep 2023 12:53:13 +0000 https://www.namesakeproductions.com/blog/?p=8098 Video Production is an art that will always stay relevant, though the steps involved may get simplified. The latest advances in this field, such as artificial intelligence (AI), can help you make a high-quality video within a very short time. Generally, video production is a time-consuming process, from defining the goal and concept ideation to… Continue reading 2023 Video Production Trends: Keeping an Eye on the Latest Developments

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Video Production is an art that will always stay relevant, though the steps involved may get simplified. The latest advances in this field, such as artificial intelligence (AI), can help you make a high-quality video within a very short time. Generally, video production is a time-consuming process, from defining the goal and concept ideation to the final output. As we look ahead to 2023, it’s crucial to stay informed about the Video Production Trends for 2023, as they will continue to shape the industry and streamline the creative process.

This involves many man-hours. A five-minute high-quality video output requires hours of rendering. So, you could imagine the hours required to render a high-quality video of 30 to 60 minutes. This could be a cinema, corporate video or an ad commercial.
As of 2023, video production techniques have advanced to a great extent and will continue to do so further.

Reports say that the time to edit a video has come down to eight minutes from hours, i.e., a 94 % reduction since 2021.

What are the video production trends for 2023?
Cloud-based editing: The increasing speeds of the internet has it possible to edit videos in real-time, sitting anywhere. You could be aboard a yacht, a cruise, a hiking trip, etc. You could take some time off to finish your editing and save it in the cloud. This could be then picked up by the next concerned person.
Many of these cloud-based editing tools have AI functions that can streamline your workflow with recommendations, thus reducing your time and energy.

Diverse video types: Today, videos are made by both companies and customers. While you could make a short video showing your newly launched product’s unique features or a product tour, your customer might upload an unboxing video of your product on popular platforms such as YouTube. Other videos include helpful facts or tips about your product, testimonials, reviews, case studies, etc.
Incentives for video producers: Many video-sharing platforms are investing in new strategies. It could be something like incentivising content creators like YouTube has done. All social media platforms have started investing in new video strategies.

Video adaptation: This is an easy yet effective way of sharing your product video on multiple social media platforms. So, a video made for YouTube could be adapted for an Instagram reel or story, Facebook story.

Shopping videos enable you to shop for your product without leaving your video on your mobile app or social media page. Customers can browse, select and order your product. Adding AI will enable customers to experience the same.

Educational videos: These videos help your brand disseminate clear information on your products, clear doubts, inform customers about new offers or arrivals, announce contests or giveaways, address misunderstandings about the brand and do much more.

Namesake Productions is your best video production partner
As the days pass, newer trends emerge in the video production industry. You must determine what suits your company goals and adopt the latest trends to advance your brand image.
Namesake Productions is the leading video production company in Hyderabad. If a world-class video is your need of the hour, we’re ready at any moment. Do ping us anytime!

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The Art of Scriptwriting for Video Production https://www.namesakeproductions.com/blog/the-art-of-scriptwriting-for-video-production/ https://www.namesakeproductions.com/blog/the-art-of-scriptwriting-for-video-production/#respond Thu, 06 Jul 2023 14:54:23 +0000 https://www.namesakeproductions.com/blog/?p=7992 Scriptwriting is an important aspect of Video Production among its many important phases. This applies whether you’re writing a script for a movie, short film or advertisement. It begins with the very purpose behind the video produced.  Video production without a script makes no sense and would not get the desired results. Similarly, a video… Continue reading The Art of Scriptwriting for Video Production

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Scriptwriting is an important aspect of Video Production among its many important phases. This applies whether you’re writing a script for a movie, short film or advertisement. It begins with the very purpose behind the video produced. 

Video production without a script makes no sense and would not get the desired results. Similarly, a video without an effective script would also not help you achieve your desired outcome. Even a five to 20-minute video may require hours or days of ideating to come up with a good script.  

The dialogues form a good part of the script. And so, they, in turn, decide the location, timing, and actions that happen in the video. It is the script that is prevalent throughout the production of the video. This is because it involves everyone who is part of the production directly or indirectly. 

The first draft of a script begins with an understanding of the audience the video would be targeting. Hence, the script should contain only the relevant dialogues and scenes needed to achieve your goal. Depending on whether an actor would deliver the dialogue or you would use a voiceover, you could determine the ideal person for this task. 

After all, a good script is formed in your mind, flows through your pen onto the paper or your laptop and is then developed into a full-fledged script. 

When we remember great script writers, the likes of Satyajit Ray, Oliver Stone, The Coen Brothers, and many more inspire us. Their scripts have made a tremendous impact on our minds. 

Benefits of scriptwriting for video production

Scriptwriting is a phase that affects the entire direction of a video production process. Let’s take a look at its benefits – 

  1. Putting the script on paper: Writing down your script on paper will allow you to visualise the sequence of events in your video. It helps everyone involved in video production understand the flow of the video and their respective roles. Great movies like the Avatar series, Jurassic Park series, Bahubali series and many more had their scripts written well in advance. Even popular commercials like the COVID-19 Facebook ad or Fevicol ad had amazing scripts that were prepared well in advance.
  2. Your intended audience: Knowing your audience well before you begin writing your script guides you on the right path.
  3. Saving time, money and resources: A well-written script saves unnecessary expenditure and time. It lessens your financing worries.
  4. Get the right messaging: Scripts written with a clear goal deliver the right brand messaging. It saves time in redoing shoots to correct any misalignment in brand messaging. 
  5. Get noticed quickly: A catchy script is quickly noticed by the intended audience. Highly needed, especially when there’s a lot of competition.
  6. Brand messaging through stories: Writing a script in a story-telling mood is very powerful and attractive to the end consumer.

Ultimately, a script will help align the video production process with the brand messaging goal. 

Namesake Productions is the leading video production company in Hyderabad. We have more than a decade of experience working with reputed clients. If you’re looking to produce world-class videos, including scripting, we’re always up for the challenge. Please feel free to contact us anytime.

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How does a Brand Vision benefit a company? https://www.namesakeproductions.com/blog/how-does-a-brand-vision-benefit-a-company/ https://www.namesakeproductions.com/blog/how-does-a-brand-vision-benefit-a-company/#respond Tue, 31 Jan 2023 06:41:57 +0000 https://www.namesakeproductions.com/blog/?p=7874 Brand Vision defines the brand strategy of your business or brand. Hence, It sets you apart from your competitors and gives your potential customers enough fodder to ascertain whether your brand resonates with their ideals. As a result, your customers look at your brand from the point of your brand vision.  But again, if your… Continue reading How does a Brand Vision benefit a company?

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Brand Vision defines the brand strategy of your business or brand. Hence, It sets you apart from your competitors and gives your potential customers enough fodder to ascertain whether your brand resonates with their ideals. As a result, your customers look at your brand from the point of your brand vision. 

But again, if your brand vision doesn’t match your actions on the ground, your customers will move away. 

Your brand vision should contain elements that focus on your brand’s future.

  • Preparing a vision that would last 5 to 10 years and positioning your brand in that timeframe
  • Lend emotional support to your employees and shareholders
  • It must be easy to understand
  • You must be realistic and able to express your dream for the brand
  • Defines the industry you’re in
  • Is up to date with the latest trends

As seen in the above elements, a lot of effort goes into achieving your brand vision. Hence, It isn’t a single-day task. The overall process happens over days, weeks, months and years.

Role of video testimonials in achieving the brand vision

As part of achieving your brand vision, multiple mediums could be deployed. Among them, video testimonials could be of great help.

Here’s a look at how video testimonials help you –

  • Building brand trust
  • Connects with people emotionally
  • Gets shared easily
  • It is cost-effective yet powerful
  • Easily remembered 
  • Creates social awareness easily
  • Easier lead conversions

Video testimonials are essential, but they must be made correctly. When done so, it conveys the right message to your potential customers. As you’ve understood the importance of creating video testimonials, it’s equally important to make them interesting and appealing to your audience. 

Tips that will help you create great video testimonials – 

  1. Genuine customers only: Genuine customers are easily recognisable. It speaks a lot about the brand.
  2. Customer POV: Think from the point of view of your potential customers. It is to ascertain their needs and attitude.
  3. Customer happiness: Make sure that customers giving testimonials feel comfortable. They could be camera shy or stutter during the shoot. But making them feel comfortable ensures they return the favour.
  4. Conversational Videos: Make sure your testimonial videos are mainly conversational. Too much scripting strips it of the core message and emotional touch.
  5. Mobile Audience: The majority of people today use smartphones or tablets. Choose your testimonial length and core message, looking at this factor. The video length and size requirements vary for different platforms.
  6. Testimonial crux: Highlight the crux of your testimonial. It attracts the attention of your potential customers towards their needs and how you could serve them best.

We have seen above how a video testimonial could be made interesting to make it very effective and echo your brand vision. When implemented, it can go a long way in establishing your brand identity and hold in the market.

Namesake Productions have been producing world-class brand videos for more than a decade. We have also earned praise for the same.

In brief, our mission is to help you with your world-class corporate or personal video production needs, should you need them. Therefore, please feel free to go through our existing productions on our website and connect with us. 

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What Makes a good Branding Video? https://www.namesakeproductions.com/blog/what-makes-a-good-branding-video/ https://www.namesakeproductions.com/blog/what-makes-a-good-branding-video/#respond Sat, 31 Dec 2022 14:55:00 +0000 https://www.namesakeproductions.com/blog/?p=7863 Branding videos introduce your brand to your prospective customer through simple and crisp video messaging.  They help create a positive impression about your brand too. Surveys show that eight out of ten people purchase a product after seeing a branding video. More than 40% of internet users watch Facebook and YouTube videos in a week.… Continue reading What Makes a good Branding Video?

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Branding videos introduce your brand to your prospective customer through simple and crisp video messaging.  They help create a positive impression about your brand too. Surveys show that eight out of ten people purchase a product after seeing a branding video. More than 40% of internet users watch Facebook and YouTube videos in a week.

A good branding video benefits your business in the long run. Hence, you should research well before you decide to make one. There are different types of branding videos. 

Each video is made for a particular occasion or reason. This could be about brand awareness, product sales, content marketing, Public Relations, special occasions like festivals and other aspects of you or your business. Top brands like Apple, Google, TATA, Reliance and others give a lot of importance to these branding videos in this internet age. 

It takes only a few hours before a video can become viral on social media. Hence, branding videos are an important aspect of digital marketing, which can quickly spread the word about your brand or project the power of your brand.

What should a branding video include?

  • Your goal: The intent behind your business is essential to determine what goes into the video. This video could also be for your self-branding.
  • Your customer: After all, your branding video intends to create a loyal customer base. Hence, the messaging should be as per the audience targeted. Address pertinent questions, such as whether you’re talking to existing customers or prospective customers. There are many other important questions you would have to address.
  • Alignment with brand values: Every video you make should be consistent with your brand values.
  • Brand styling: Consistency is important to ensure that your customers recognise you anywhere. Every branding video you make should reflect this and hence, connect with your customer immediately.
  • Your brand watermark: It is important that your brand watermark appears across all your branding videos consistently. This will be subtly remembered by your existing or prospective customers.

Your branding video should also include

  • Your brand colours: Your branding colours make your brand stand out everywhere. Make sure you have them inserted in all of your videos.
  • Consistent messaging: You need to maintain consistent messaging in your branding videos, the way you do across other marketing channels, be it social media, website or offline.
  • Attractive video elements: Make sure you give your video catchy titles and high-quality thumbnails, which attract customers to watch your video. 
  • Tell a story: Stories attract and inspire people. They create an emotional connection.
  • Using authentic people: Using your customers or staff is a good branding strategy for authenticity.

Factor the above-mentioned points each time you make a branding video for branding yourself or your business. Hence, it’s important that your branding video goes through thorough research before it goes into production. 

We, at Namesake Productions, have worked with diverse reputed clients to help them produce their branding videos over the past 12 years. Hence, we delight in helping your brand reach its potential with our experience and expertise. Please browse through our website to learn more about us.

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What makes video testimonials great? https://www.namesakeproductions.com/blog/what-makes-video-testimonials-great/ https://www.namesakeproductions.com/blog/what-makes-video-testimonials-great/#respond Sun, 30 Oct 2022 09:59:05 +0000 https://www.namesakeproductions.com/blog/?p=7824 Video testimonials are one the greatest forms of video content. You might not realise how often you see a video testimonial on your YouTube feed. But you’ll be astonished to know that they are one of the most common forms of videos. The reason is that video testimonials act as honest bridges between the brand… Continue reading What makes video testimonials great?

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Video testimonials are one the greatest forms of video content. You might not realise how often you see a video testimonial on your YouTube feed. But you’ll be astonished to know that they are one of the most common forms of videos. The reason is that video testimonials act as honest bridges between the brand and its audience. 

The audience perceives a brand just as the brand markets itself. While this is one of the major factors that help in a purchase decision, a customer’s perspective gives a different impression. The psychological impact behind these videos is wonderful to observe. In this blog, we’re going to present to you various benefits of video testimonials and why you should include them in your video content strategy.

Are video testimonials effective?

They are highly effective. If you don’t take our word, here are a few research insights to inspire you. 

82% of consumers use reviews as a benchmark before purchasing a product or service. 2 out of 3 people that watch a video testimonial end up purchasing the product or service. 

Based on these facts alone, you can realise that video testimonials are amazing. Convincing a customer to buy a product is one of the most challenging hurdles every brand faces. This is where video testimonials work like a charm. As mentioned earlier in the blog, these videos contain a different perspective than that of what a brand presents. 

How long should a video testimonial be?

It entirely depends on the product or service you’re promoting. For example, if the product you’re selling is affordable and is used on a daily basis, the video can span 2-3 minutes. On the other hand, if your brand is into the real-estate business, the video should be longer, as there’s a lot of ground for the customer to cover in the video. 

No matter the length of the primary video, the good news with social media is that you can cut short the important bits into small bites. These smaller versions of the main video will perform much better on platforms such as Instagram reels and YouTube shorts. 

What should a video testimonial cover?

The main reason why customers watch testimonials is to know how the product or service adds value to their life. And the video testimonial should reflect exactly the same. While the script of the video focuses on value-based content, the video can cover the lifestyle aspect of the product or service. 

Since these videos are one of the most highly-performing kinds, we take special care and interest in creating them. From the visuals to every word that’s written, there’s a lot of research that needs to be done before shooting the video. 

We have worked on multiple such projects and created immense value for brands through video testimonials. If you’re looking to create such content for your brand, you’re at the right place. Please get in touch with us, and we’ll hit the ground running to up your sales using video content. 

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What drives more sales in Social Media Advertising? Videos, Text, or Image Ads? https://www.namesakeproductions.com/blog/what-drives-more-sales-in-social-media-advertising-videos-text-or-image-ads/ https://www.namesakeproductions.com/blog/what-drives-more-sales-in-social-media-advertising-videos-text-or-image-ads/#respond Sat, 24 Sep 2022 07:40:19 +0000 https://www.namesakeproductions.com/blog/?p=7798 Are you a frequent social media user? Then, you must have come across brands actively promoting their products through social media using videos. For example, skincare brands use videos to demonstrate their products so that the customers know how their product works. Therefore, it’s quite obvious to say that videos communicate the essence of a… Continue reading What drives more sales in Social Media Advertising? Videos, Text, or Image Ads?

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Are you a frequent social media user? Then, you must have come across brands actively promoting their products through social media using videos. For example, skincare brands use videos to demonstrate their products so that the customers know how their product works. Therefore, it’s quite obvious to say that videos communicate the essence of a product or service efficiently. 

On the other hand, brands use image and text ads too to drive sales. Image ads are one of the common forms of ads on social media. Image ads primarily consist of eye-catching images of the products and services followed by a Call to Action (CTA). For example, take an online clothing brand launching its new collection. The ad will have images of the clothes followed by a call to action informing the customer of when they will be available and where the customers can order. Therefore, image ads are loud in terms of pictures and text, making them stand out from the rest of the formats. 

Last but not least, text ads are an effective way to reach potential customers by keeping the content simple and effective. Text ads do not contain an image and are usually seen on Google searches. In this blog, we will provide you with an insight into different types of ad formats which will help any business to drive their sales.

Facebook Video ads vs Facebook Image ads

Facebook is considered an effective medium to reach the target audience when it comes to Ads.  Let’s get to know how Facebook video and Image ad works. The main difference between video ads and image ads is ‘engagement.’ 

Facebook video ads receive 10 to 30% more views than other ad formats.

Video ads hook the attention of the audience by giving valuable information about the brand and the product or service. For example, a watch company that has launched its new collection prefers a video format over an image. It is because the brand needs to create a visual representation of the product. So by visually highlighting the product, it is easy for the viewers to get to know more about the brand and the product before they make a purchase. 

Why are video ads more effective?

When it comes to Instagram, organic video posts and video ads get 38% more engagement than images.

In this technologically driven world, most users consider social media as an engaging tool. Therefore, building informative and engaging content is important to reach the target audience. For example, video lead ads bring businesses closer to the target audience. For example, consider a real estate company that has come up with a new project. The best way to engage the audience is by providing exciting and enticing information about the project. While doing so, creating a video of the same can connect to the target audience immediately. 

As mentioned above, every ad format performs differently depending on the purpose. But compared to other ad formats, the most popular and preferred ad format is video ads. And it is essential to cater to the audience with the right amount of information about the product and services. If you’re looking to create video content for your brand, you’re at the right place. We’re experts in creating compelling and brand-worthy video content, just the way you need it. Get in touch with us today.

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What does a Brand video do? https://www.namesakeproductions.com/blog/what-does-a-brand-video-do/ https://www.namesakeproductions.com/blog/what-does-a-brand-video-do/#respond Thu, 28 Jul 2022 10:44:07 +0000 https://www.namesakeproductions.com/blog/?p=7687 Do you think your brand has a unique story to tell? Or are you looking for a way to showcase your brand personality? Then, we have something for your brand to make it unique and impactful. In this customer-centric world, you first need to gain the trust and further need to understand your potential customers.… Continue reading What does a Brand video do?

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Do you think your brand has a unique story to tell? Or are you looking for a way to showcase your brand personality? Then, we have something for your brand to make it unique and impactful. In this customer-centric world, you first need to gain the trust and further need to understand your potential customers. This is where the brand video comes into the picture. The purpose of the brand video is to build awareness, educate and inspire the audience to take action. Compared to traditional ads, video ads focuses on emotionally driven content rather than hard-core selling. Video ads capture the attention of new customers by putting the brand’s capability in the spotlight. 

Why is video important for brands?

If your brand has a strategy, we would suggest that you include video ads. Video ads are the perfect way to build a personal connection with your audience. They help in breaking the silence with highly targeted content. One more advantage of video ads is that they even gel well with platforms like mail too. Next time, try including a video as the main banner of your mail. By doing so, the true purpose of your brand can be conveyed in the first 5 seconds of the video.

Tips for creating a brand video

You should be familiar with the winning advantage of brand video, and there is no template or magic formula to it. But we have tried many ways to nail the creation of brand videos. So, if you’re looking to create your brand’s video, now would be a great time to connect with us. 

It begins and ends with the audience.

Just like any other marketing tool, one thing that video ads need to be clear about is to whom they are addressing. Without knowing the exact needs of the audience, you might struggle to produce effective content. No matter how live and loud your content is, until and unless it is rightly targeted, the purpose is not served.

The quality of the final output matters

Even though producing video content has become easier compared to the older times, a brand tone should be well-balanced. A brand video should portray its uniqueness in every way. Therefore, take time to create your brand’s video. This is where we come into play. We have mastered the art of coming up with content ideas that run parallel with the need of the time. We are aware of the trends and the type of content a brand must focus on to paint a broader picture. 

Pair the video with the right elements

Since the audience consumes most of the content through the phone, most of the brands give weightage to visuals rather than audio. Therefore, incorporate the videos with subtitles or strong visuals to keep the audience engaged.

Call-to-action (CTA) can take a backseat.

For a marketer, the ultimate goal of any marketing tool is a call to action. By incorporating Call-to-action (CTA) in the brand videos, the scope of powerful content will be disrupted. Most customers know the purpose of any brand-related content is to generate sales. Therefore, your brand must not blatantly push the customers towards CTA; you can keep the CTA short by projecting a logo and something regarding the brand in minimal content.

Consumers want the brands to be of higher standards. Be it the product they sell or the way they interact with them. The ‘me-based’ marketing strategy is too old to hold on to. Therefore, brands must rise and explore different ways to get into the market. And brand video is one of the mediums to build attention, trust, ad advocacy for the audience. Your brand needs an expert in marketing strategies for better strategy, and we are the one you are looking for! Connect with us today. 

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How can videos increase sales? https://www.namesakeproductions.com/blog/how-can-videos-increase-sales/ https://www.namesakeproductions.com/blog/how-can-videos-increase-sales/#respond Fri, 20 May 2022 12:36:19 +0000 https://www.namesakeproductions.com/blog/?p=7378 Videos have become the most popular and effective way to increase the sales of any brand or product. And, they give a tremendous exposure too. Internet and social media are incredibly easy to access today, and so it makes it easier for your videos to reach everyone. In this blog, we are going to discuss… Continue reading How can videos increase sales?

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Videos have become the most popular and effective way to increase the sales of any brand or product. And, they give a tremendous exposure too. Internet and social media are incredibly easy to access today, and so it makes it easier for your videos to reach everyone. In this blog, we are going to discuss a few ways in which you can use videos to increase your retail sales. 

Do videos help sell products?

Absolutely! Some studies say that videos have the utmost potential to drive sales more than any other medium. “Why”, you ask? It’s because they are a detailed form of medium and interesting at the same time. Every visual presented in your video adds up an extra layer of anticipation for your customer about your product. This anticipation lets your customers inquire about your products. 

Can product videos help to increase your e-commerce sales?

It is no secret that videos are one of the major reasons for the increase in sales in e-commerce. Unlike retail stores, in e-commerce, your customers do not have the opportunity to experience the product in person. It might build some hesitation in your customers to buy your product. To overcome it, videos help you to inform everything about your product. You can make videos right from the manufacturing process to packing and delivering them to your customer’s doorstep. These types of videos make your customers believe in your products and service. 

How can videos help your retail stores increase sales?

Video advertising in retail stores has been a consistent trend toward increasing sales. You can display your product videos or display ads at dedicated slots in your retail store to highlight any particular product. For instance, placing your product line-up videos at the front of your store makes your store attractive and full of opportunities. Moving further, you can play certain types of videos that talk about the product and give your customers information at the product stands. This exercise will increase the sales of that particular product. Investing in videos for your retail store is one of the smartest ways to increase your retail sales.

To conclude, no matter how many times we say it, it remains true that videos are the best form of communication tool. They help incept the idea of buying your product in your customer’s conscience. If you’re interested and looking for ways to create videos for your brand or product, you’re in the right place. We, at Namesake Productions, have tons of experience creating brand-worthy and high-value video content for brands. We are versatile in every way and can create amazing content for you. Get in touch with us today, and let’s talk through how we can together propel your sales. 

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What equipment do we need to make high-quality videos? https://www.namesakeproductions.com/blog/what-equipment-do-we-need-to-make-high-quality-videos/ https://www.namesakeproductions.com/blog/what-equipment-do-we-need-to-make-high-quality-videos/#respond Sat, 30 Apr 2022 12:03:53 +0000 https://www.namesakeproductions.com/blog/?p=7318 As filmmakers and artists, we say that there’s no right or wrong camera to shoot and produce videos. But, when it comes to high-quality and lead-driven videos, you definitely need good gear. Especially when the client is willing to invest a good amount of money into showing their brand’s story in a video, it is… Continue reading What equipment do we need to make high-quality videos?

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As filmmakers and artists, we say that there’s no right or wrong camera to shoot and produce videos. But, when it comes to high-quality and lead-driven videos, you definitely need good gear. Especially when the client is willing to invest a good amount of money into showing their brand’s story in a video, it is practical to use the right gear. So, in this blog, we are going to unveil our nerdy tech doors and provide you with the reasons for all the equipment we use. Let’s jump in!

List of equipment a Production house works with

We often get questions about why making videos is such a costly process. Well, one of the obvious and visible reasons is the gear. Moreover, the type and range of gear we need to create the videos we intend to produce need high-quality equipment. One of the most important things that we see while purchasing is their flexibility and functionality. 

So, here’s a list of basic equipment that we use:

  • Cameras that can shoot in 4k resolution
  • Tripods that are sturdy and reliable anytime
  • Various Mounting parts for the tripod and camera
  • Stabilisation equipment
  • Drones for a wider perspective
  • External Microphones that can capture studio-quality sound
  • Lighting equipment
  • High-quality storage solutions
  • Subscription for video editing and mastering software

What are the advantages of using the best quality video gear?

Companies design Photography and video production gear to fit the ecosystem. Moreover, they do a ton of research that derives all the needs of us video creators. As a production house, we believe that any project should be delivered on time and with the highest quality. In order to make sure we don’t waste time searching for equipment after we agree on a project, we keep all necessary equipment with us. All this purchasing equipments also leads to upgrading too. With the fast changes in the technology world, there’s always a constant need for upgrading the equipment to produce better results. 

So, here are a few advantages if you choose a production house that uses high-quality gear:

  • Highest possible quality results
  • Less, or no, time in sourcing
  • Variation in videos
  • The best possible outcome as imagined

So, there you go. If you’re looking for a production house that can deliver the best results, you’re in the right place. We’ve worked with amazing brands and delivered top-notch quality videos that talk all about the brand and its promotion.

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