When you add caption to videos it adds value to those videos. It could be a movie, documentary, short film or other types of videos. They improve accessibility in multiple scenarios.
In a foreign language video, captions help us understand the movie, documentary, etc. In videos produced in our language of comprehension, captions help us understand the dialogues or narration better even if we don’t get the accent. It ensures that we don’t miss out on important facts that are part of the dialogues or narration.
Hence, captions help reach a wider audience and enhance comprehension, apart from improving accessibility. It gives a sense of inclusivity to viewers who may not understand the language or accent. For example, you may want to watch a very popular movie in Telugu, even though you may not understand the language. In such cases, captions help you achieve the same.
Though dubbed versions of movies are increasingly available from film production houses, captions still play a major role. Especially if you want to watch the movie in its original language and want to understand the dialogues. Captions also play a major role in documentaries or short films where English or other language dubbing may be rarely available.
Not to forget, captions also help people suffering from hearing issues watch a movie, etc. with ease. Thus, it helps enhance viewership.
Reasons to add captions to videos
Let’s examine the advantages of adding captions to videos.
- Accessibility: Adding captions makes your video accessible to a lot more people such as those facing hearing issues, those who don’t understand the video language, those who can’t pick the narration or dialogue accent. It benefits the both of you in the long run.
- Respecting spaces: Captions help in public spaces such as buses, parks or even at someone’s place where you can’t put on sound. Surveys estimate that 80 – 85 % of facebook users watch videos muted. So, you won’t be feeling bored anymore.
- Brand awareness: As captions help you reach out to a wider audience, your brand awareness will also increase. The captions can also be added in the language of your target audience or a specific demography.
- Enhance comprehension: They help normal people who face challenges with the accent or technical jargon understand the context. Hence, you won’t miss out on essential information, including that caused by background noises.
- Video discoverability: Search engines crawl through video captions and, hence, increase your video visibility by indexing and ranking it higher. Additionally, it directs traffic to your website, resulting in better sales conversions and brand awareness.
Other reasons to add caption to videos
The initial captions give people a picture of what to expect further. Sometimes, people skip videos though resourceful due to zero captions. They may not be in a position to turn on the sound. Also, they may lack the time to forward the video a little further and understand its objective.
Namesake Productions is the leading video production company in Hyderabad. If you’re looking forward to creating premium videos using innovative technologies, you can count on us.