Animated videos – How can they create brand recognition

You may have heard that a picture is worth a thousand words, which is why images play an important role in online marketing. However, when the focus is on visual content, videos lead from the front. Also over the past few years, animated videos have emerged as a powerful tool. Because they can create instant brand awareness for your business.

However, considering the level of skill, time, and amount of money that goes into production, creating an animated video is not a small task.

Why are animated videos important?

1. Short Bursts INFO

The reason why animated videos are considered as a great marketing practice is that they are captivating. Thus, they reach out to maximum people. They can be extremely informative. You can fit more information about your product or service in a short one-minute video. One than many people could read in a minute.

In the fast-paced lifestyle of today, animated videos have emerged as a powerful tool to attract traffic. These videos also act as short bursts of information that the audience remembers for a long time.

2. Try Info Marketing

Animated videos are a great option to target brand awareness. Information marketing is about giving free knowledge to create brand awareness. This technique will eventually grow into sales. Your audience will come to you for your valuable content.

Most businesses start with creating a couple of How-to videos. These videos create brand awareness. They also help businesses emerge as experts and a trusty source of knowledge.

The sauce behind this is that most people don’t see these videos as commercials. Plus, these videos help them link your brand’s name with a positive experience.

3. Explainer Videos

Explainer videos help you get your message to the public. Any business can benefit from animated explainer videos. This works extremely well for businesses launching new products or services in the market.

Explainer videos are generally short – no longer than three minutes. Animated explainer videos act as an excellent branding tool. This is because they make people see your brand as a solution to their problems.

4. Promote with a Theme

It is a good practice to create a series of short videos. Whether your videos are info-based or promotional, a series works more effectively than a single video. This is because a series of videos will keep your audience coming back to you. Moreover, if you maintain a constant style all over the series, your audience will relate it to your brand. Thus, this will help gain brand recognition.

Animated videos give you the chance to choose a look and style of your choice. This look and feel can be maintained throughout your content.  So, what are you waiting for? Contact a digital branding agency today. Get your animated video project to life that helps to build a unique brand for your business!