Category: video content

Online video content – 10 things a blogger should know
Online video content – 10 things a blogger should know

Blogging has always been the king of content creation. But, it was only until videos became widely popular. Today, the scenario has changed so much that it would be a mistake to rely solely on text content. Because, videos have changed the way of consuming content, and frankly videos are way more efficient in conveying …

Read More

Customer testimonial videos to increase sales
Customer testimonial videos to increase sales

  Blog posts, images, infographics, PDFs, eBooks, case studies, et al., are all types of content that you can use for marketing. But then nothing beats videos. Plus, customer testimonial videos are a viable option for content marketing.   Why go for a Customer Testimonial Video?   A customer testimonial video is a customer review video. …

Read More

Animated videos – How can they create brand recognition
Animated videos – How can they create brand recognition

You may have heard that a picture is worth a thousand words, which is why images play an important role in online marketing. However, when the focus is on visual content, videos lead from the front. Also over the past few years, animated videos have emerged as a powerful tool. Because they can create instant …

Read More

Instagram video marketing with IGTV and how?
Instagram video marketing with IGTV and how?

  When it comes to social media marketing, Instagram video is one of the most popular and effective content formats. Although nearly 80% of internet traffic is in the form of videos by 2019 and the success of Instagram Stories is another popular example of how effortless video creation and production have become. That is …

Read More

How brand video can put people first during COVID 19 CRISIS
How brand video can put people first during COVID 19 CRISIS

No matter the industry, working in marketing or sales in the era of COVID-19 is no simple task. Not only is the alternating news cycle utterly distracting — but you might also struggle to determine which type of content and interactions are right during these difficult times. Still, if you want to up your digital …

Read More

Video ads – Marketing during the Pandemic
Video ads – Marketing during the Pandemic

The whole world got to a pause with the spread of Coronavirus, and we’re not an exception. Well, as a production house, we see that this Lockdown is a perfect time to bring out unique campaigns with video ads. We’ve seen that most small businesses have closed up shop to balance the losses that the …

Read More

The Music factor in making your video standout
The Music factor in making your video standout

Music is so powerful that many people feel it be a doorway to our soul. Not only that, but music also makes us go through a roller-coaster ride of powerful emotions at the drop of a hat. In no time, it can make us feel happy, nostalgic, lonely, sad, scared, tense, romantic, and well you …

Read More

YouTube Videos vs. Instagram Live – The Brands choice?
YouTube Videos vs. Instagram Live – The Brands choice?

Video advertising is big business nowadays. Video channels/platforms like YouTube videos, Daily Motion offer advertisers a shot to engage with the viewer on a deeper level. It helps them establish relationships and educate their viewers on a product or service. It’s so effective that the average mobile video advertising spends are forecast to reach $7 …

Read More

Social Media campaigns and use of videos
Social Media campaigns and use of videos

Social media is continually changing the way we exchange and consume information. The most successful content marketers are delivering content without fail. This is possible with the help of multiple social media channels.   It comes as no surprise that visual content is over 40 times more likely to get shared than all-text content. Without …

Read More

Video Content Production – What to Expect?
Video Content Production – What to Expect?

The transition into moving image-driven content or video content is a natural progression for any brand that is looking to expand its customer base. For people new to the film making process, it can be a daunting, exciting and sometimes intimidating experience. And no matter how long the industry veterans have been doing it, the …

Read More