Product videos are one of the hottest forms of digital marketing. You must have come across many of them as you browse the internet. They could be advertising your favourite pack of potato chips, chocolates, cosmetics, a social media platform and others. In comparison to a product advertising image, these videos engage you more with… Continue reading How Product Videos Help Your Business?
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How does a Brand Vision benefit a company?
Brand Vision defines the brand strategy of your business or brand. Hence, It sets you apart from your competitors and gives your potential customers enough fodder to ascertain whether your brand resonates with their ideals. As a result, your customers look at your brand from the point of your brand vision. But again, if your… Continue reading How does a Brand Vision benefit a company?
What drives more sales in Social Media Advertising? Videos, Text, or Image Ads?
Are you a frequent social media user? Then, you must have come across brands actively promoting their products through social media using videos. For example, skincare brands use videos to demonstrate their products so that the customers know how their product works. Therefore, it’s quite obvious to say that videos communicate the essence of a… Continue reading What drives more sales in Social Media Advertising? Videos, Text, or Image Ads?
What does a Brand video do?
Do you think your brand has a unique story to tell? Or are you looking for a way to showcase your brand personality? Then, we have something for your brand to make it unique and impactful. In this customer-centric world, you first need to gain the trust and further need to understand your potential customers.… Continue reading What does a Brand video do?
Why are videos better for marketing?
Visual elements are always an effective tool for marketing to attract an audience and boost engagement. Videos help you to convey more information in less time. Videos are one of the powerful mediums which help in improving the accessibility and reach of your products and services. Videos can range from quick trending challenges to informative… Continue reading Why are videos better for marketing?
What equipment do we need to make high-quality videos?
As filmmakers and artists, we say that there’s no right or wrong camera to shoot and produce videos. But, when it comes to high-quality and lead-driven videos, you definitely need good gear. Especially when the client is willing to invest a good amount of money into showing their brand’s story in a video, it is… Continue reading What equipment do we need to make high-quality videos?
Video Marketing – Why Should you take Advantage of it?
Do you remember the first time you looked at an advertisement? It is probably in a newspaper in your childhood. Later on, TV commercials played a large part in the advertising world and its evolution. The blast of the YouTube platform paved the way for multiple video publishing platforms, which gave way to video ads.… Continue reading Video Marketing – Why Should you take Advantage of it?
Company Values Videos – Types And Their Purposes
Every company holds a specific set of values that determine and moderate life at the workplace. These values play an important role in the everyday mindset of the employees and will help keep consistency in success. Whether it’s in the projects the company handles or even the overall work ethics at the workplace, values need… Continue reading Company Values Videos – Types And Their Purposes
What are 5 careers in video production?
The whole process of making a video is referred to as video production. Whether it’s a short film, a feature film, a television advertisement, a music video, or another form of film. The process is the same. A lot more than just a guy with a camera is behind a video production to be successful.… Continue reading What are 5 careers in video production?
Types of video production to increase user conversions
Videos are everywhere. They’re entertaining, informative, and can hold the attention span for a longer time. And, that’s all marketing needs. To keep a user hooked on to the brand’s content is an ultimate achievement. And, different types of video production are the easiest way to do that. But, there are a few challenges when… Continue reading Types of video production to increase user conversions