What drives more sales in Social Media Advertising? Videos, Text, or Image Ads?

Are you a frequent social media user? Then, you must have come across brands actively promoting their products through social media using videos. For example, skincare brands use videos to demonstrate their products so that the customers know how their product works. Therefore, it’s quite obvious to say that videos communicate the essence of a… Continue reading What drives more sales in Social Media Advertising? Videos, Text, or Image Ads?

Social media videos – How to spread through word of mouth and bank on them?

Welcome to the Word of Mouth Marketing (WOMM). Isn’t this the first social media platform? Hasn’t WOMM always been a powerful way to get business results? Let’s reflect on the importance of WOMM with examples of how marketers are going to take advantage of its power using social media videos. Why should Marketers care about… Continue reading Social media videos – How to spread through word of mouth and bank on them?

Social Media Marketing – Top 5 video content for 2020

Social Media Marketing is an ever-evolving world. Before going into the blog, let us ask you “How many minutes of video content have you consumed in the last 2 days?” The answer probably would be 1/3rd of your social media time is spent on videos. There’s no surprise in saying that video content is one… Continue reading Social Media Marketing – Top 5 video content for 2020

Social Media campaigns and use of videos

Social media is continually changing the way we exchange and consume information. The most successful content marketers are delivering content without fail. This is possible with the help of multiple social media channels. It comes as no surprise that visual content is over 40 times more likely to get shared than all-text content. Without exception,… Continue reading Social Media campaigns and use of videos