Social media is continually changing the way we exchange and consume information. The most successful content marketers are delivering content without fail. This is possible with the help of multiple social media channels.
It comes as no surprise that visual content is over 40 times more likely to get shared than all-text content. Without exception, videos are increasingly becoming a crucial part of the promotional artillery. Where with 65% of SMEs and large organisations believe videos to be the most attractive communication channel for their audiences.
However, with online videos raking in more than 82% of all consumer internet traffic by 2022, you shall be taking into account of your options going forward. Here are 10 reasons why you ought to use video in your social media.
Grab Attention
Video is an incredible tool to hook your audience. Unlike a long-winded paragraph, it’s extremely easy to consume. We’re all guilty of idly scrolling through our social media feeds. Thus, only the most compelling content tends to make the grade for our attention. Video allows you to be concise. It can capture viewers’ interest within the first few seconds. You must place clear indicators of the videos’ intention at the very beginning before users have the chance to scroll away.
Search Optimisation
All your content should be optimised for search engines. Of course, your videos should be no different. Social media channels are off late, functioning like search engines. So, it’s all the more necessary that you post relevant content. After all, you’ve already got your gripping content. Be sure to create compelling headlines and descriptions for your video. This will register it in searches. It will also put you at the top of the “popular” and “trending” list. You can complement these with relevant hash tags also.
Drive Conversions
Regardless of which social site you post, you must always have a target set for your video. This typically involves a user action – whether you’re driving traffic to your site, purchasing a product or sharing your video. Your call to action is your quintessential handshake with your audience. You then need to veer them to take the desired action. This action can be something simple like “to find out more, visit here”. It’s one thing to have compelling content. But it’s vital to sweat out your assets and drive conversions.
Unique Messaging
Posting a video on social media isn’t unlike to a chat; you can only discuss one thing at a time. Otherwise your audience will quickly lose interest. Together with your call-to-action, your video should be telling the story that leaves viewers wanting more. You can also remodel your large video assets to throw light on unique messages.
Make the Most of Trending Topics
Video gives your brand a voice. It allows you to take advantage of news stories, consumer behaviour and any kind of relevant content that goes viral. Many popular hashtags also recur on a weekly basis (such as #WednesdayWisdom). They span across a range of consumer demographics. As a brand, you need to create campaigns that spark conversation. Thus, linking your video to the latest trends is the key to doing so.
Share Breaking News
A study by Hoot suite found that nearly half of American adults interact with companies on at least one social media channel. This shows how social avenues are a great route to share and publicise your biggest news through a video. Inserting video across social media can explain concepts. It can provide interesting insights into your brand.
Brand Exposure
Logos play a vital role and are like a linking thread connecting the company with its consumers. Also their use in videos is no exception. After all, you want to ensure that you expose your brand to its highest potential. To ensure instant brand recognition, make sure to watermark your videos with your logo. This will add associative meaning to social media campaigns and build corporate identity and trust, over time.
Increase Brand Exposure
If a picture is worth 1000 words, imagine what a video can be up to? It’s one thing being relevant, but this is worth very little if your video quality isn’t up to scratch. Bad sound and picture quality tarnishes the credibility of your message. It can also quickly generate negative brand associations. However, by eliminating background noise and sub-standard resolution, you could greatly improve user interaction.
Personify Your Business
Videos are a huge way to let your followers see the people and processes behind the business. Thus, they contribute to your brand’s transparency. It’s a great illustration of the company. Behind the scenes videos make it public knowledge on how you work and relate with the people within your brand. It demonstrates why prospects should want to work with you. However, people that engage with you will begin to tune out if your content is not varied, human or entertaining enough.
Track Engagement
It’s important to check your video’s progression. Find out what works and, more importantly, what doesn’t. Whether your posted videos are organic posts or paid campaigns, their progress should help your future video marketing endeavours. Whilst views and shares are a good display of your videos reputation, be sure to also pay close attention to click-through rates. Hence, your desired call-to-action is delivered.
At Namesake Productions, we believe that great videos are not created by chance; they are created by passion. We firmly believe a video to be a great investment we make in the building of a brand.