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Web Video: An Art, A Skill, A Recipe For Success

They say life is in movement. In the world of static articles and regular websites, motion picture, which we call video, can work wonders. Additionally, having a web video is an excellent marketing strategy. It engages people and it enhances search results. In my opinion, both of these together spell a recipe for success.

We list 5 killer reasons why your website could benefit from the power of web video:

 

Better Search Engine Optimisation

First of all, having an online video, especially an engaging one, gets eyeballs. Second, when people spend time looking at a video on your website, Google takes into account engagement time and optimises its search results in your favour. Third, having a Youtube web video exponentially increases your chances of getting popular on a public platform. Moreover, Youtube is a child company of Google. You do the Math!

Etching The Product In Audience Memory

As a matter of fact, when people watch a web video, they remember and recall the product being advertised because of the visual impact movie has. Moreover, remembering is a significant part of getting popular. It enhances site visits and click-through rates.

Communication And Trust

Online video is a powerful mode of communicating your brand’s vibe and sentiment. Thereby, it works wonders in reaching out to groups of people. Product video, or any web video for that matter is a work of art. Art, speaks to people. Therefore, it ignites emotion, strikes a cord and builds trust.

Web video for Mobile Users

All said and done, we seldom have time to go through lengthy passages while we are on our phones. Instead, we’d rather watch an interesting video that has managed to capture our attention. Creating a web video targets the mobile audience. Remember, there are a lot of people who don’t own a computer. On the other hand, almost everyone these days has a cell-phone.

Conversion Boosts and Better ROI

As a matter of fact, adding a web video ups conversions by a huge percentage. In addition, it increases sales. Before buying a product, most people like to watch tutorials. An online video advertising a product betters marketing and even ensures direct sale.

ROI is return on investment. Video production is not cheap or reasonable. However, it has proven worthwhile. Besides, it is the content of your website video that matters majorly. Therefore, you needn’t overspend on one.

Please visit Namesake Productions to know more about web videos

 

Corporate Video Making: Tone It Up!

An understanding of colour grading is imperative to video making. Additionally, the skill assumes more importance for corporate video as it renders a sense of professionalism. Simply put, colour grading is the art of transforming the tone of a video. As a result, colour grading for corporate movie decides the mood of the videopiece. Hence, it is essential in conveying the company’s message.

We show you how to use colour grading in the corporate video and corporate movie world.

First and foremost, stick to one room and one monitor. Don’t switch between devices as this can cause confusion in video production. Infact, there are a few colourists who sit in completely darkened rooms during Post. However, the least one should do is bear in mind that all colour work should be done in the same room. This eliminates the visual confusion of contrasting lighting systems.

First of all, it is important to understand that any kind of professional videography is inspired by cinema. Therefore, corporate movie making follows in the footsteps of cinematic movie making. While shooting a corporate video, make sure you use a contrast of hues. This method brings out the liveliness of film.

Next, it is vital to review your palette. Invest in a colour grading app for your corporate movie. The app or plugin shows you the outcome of your selected shade card.

It is useful to know that footage comes in three forms: Raw, Log or Flat Profile. Additionally, it is your footage that decides how much of the original elements and details are retained. Also, each type of footage comes with its own set of pros and cons. Colour grading for corporate video should keep this balance in mind.

All things considered, most corporate movie projects need a highlighting tool. Most people use one called LUT. The role of the LUT is to collect all possible image and pixel data. Next, the program moves the video from one colour slot to another. As a result, the mood and sentiment of your corporate movie heavily depends on this aspect of colour grading.

All said and done, colour grading is distinct from colour correction. However, the former employs the latter. Therefore, using an automatic colour correcting tool such as Autocolour, is a good suggestion. First, let’s consider the surroundings. For example, imagine your corporate movie has its two main characters, with an object such as a car in the background. A colour correction tool can advise you to enhance the shade of the background object in a contrasting hue. As a result, the two people in front become prominent. Furthermore, this process will seal the mood of your corporate video. It decides if an image is ‘’cool’’ or ‘’warm’’. Hence, it can be used to convey an emotion that you desire.

Next, it is a truth known to everyone in video production. All skin colour, is the same colour. Atleast technically. Any difference you see in tone of skin, is actually a mistake during video production. As a matter of fact, a vecteroscope can greatly aid the uniformity of skin colouring. This maintains an FTL (Flesh Tone Line). Moreover, what helps the understanding of skin colour is a simple method where you magnify the image until the entire screen is skin.

Finally, you can use a skin overlay tool in your corporate movie, to enhance or remove any facial discolouration. For example, you can tackle wrinkling using this tool. On the other hand, sometimes the skin tone is not the colour of skin (orange spectrum). For example, when neon lights are on the face. In this case, skin colour should match the hue of the scene.

Ultimately, colour determines the type of communication you want your corporate video to have with your audience. Therefore, colour grading is both an art and a skill.

Visit Namesake Productions to know more about corporate videos

Things to Consider while Shooting a Testimonial Video

Today no-one really trusts you or what you have to say about your own company. However, people will trust other’s opinions about your company. For this reason, Testimonial videos are so powerful.

Right here is some detailed requires of your testimonial shoot

Scheduled a pre-shoot appointment

The very best investment of time you can make is to plan a pre-shoot meeting with the interviewee prior and take them through the process. One of the reasons this does not happen is cost. Often your client does not want to fund the additional time to prepare for the testimonial video but this is debatably the most crucial time investment on your complete project. You get to know your interviewee; you will get them comfortable with you and the filming process.

The complete take of testimonial video

Is your online video review simply a chat between some people on their sofas or desk or could it be a video that includes footage of your customer actually using your product or service? The budget will dictate how much effort you put into your video. But, it doesn’t require much effort to shoot the person actually doing something. One must make sure to nail down all of these points with your client in writing. However, don’t be so strong that you ignore a perfect output.

Interaction

On the whole, the major intention of any video is to connect something to a person or the masses. This reason is applicable on personal bases too; one needs to learn how to connect terms, the points to make throughout the shoot to extract what is needed in the demonstration by the one who is before the camera and much more.

Soundbites of your shoot

The way one plans to manage to capture the soundbites of your Testimonial Shoot are also crucial. Because they vary from product to product and video to video.

Testimonial video review Presentation

Are you doing one testimonial video or do you plan on carrying out a series of them? Like resume references, it is really easy to get at least one person to say something good about you. The more voice to compliment, the better. If perhaps you are planning multiple testimonial videos you should try to structure the videos so there is also a repetition of key brand elements and there is also new information in each video. If you are planning a series of testimonial videos you should label them evidently so that individuals can select the videos that connect with their specific concern.

Artwork and the title composition

How do you start your video review? In the event that is a well-produced online video review has 35 seconds of introductory branding and text. People would not even make it through that intro. Getting to the message as soon as possible is a critical aspect. Using on-screen text in your video helps you to enhance a message but, never make it look like a corporate/promotional video.

Other support material

In the event that you are doing any form of a remodeling video review, include a ‘before’ shot and demonstrate what is the condition that was solved by your company/client. Because it’s always better to show rather than tell the viewer what the condition was.

Interview style

This definitely takes more planning and cooperation from your interviewee. I.e., to understand how different and appealing you can be in presenting it. But if you show up in an office and capture a chat head interview with your iPhone it’s going to appear like you showed up at an office and captured a chat head interview with your iPhone.

Considering all of these points will help you get started to frame and deliver a highly effective Testimonial Video.

Video production and things which are needed around it

In this day and age, everyone wants to hold a camera. We sure know that it takes more than just a piece of equipment to produce a video. here is a description of what is needed to put together a good Video Production Brief.

Whats:

  • We surely need to know ‘whats’ of the video marketing on different levels such as.
  • What is the purpose of your video?
  • What are the key messages you want to communicate? consider this as the core importance of the video
  • What style are you looking for this video to be in? This varies from video to video or even the maker too.
  • What is your budget and deadline? This really helps the video making company and you to have a base picture of the kind of video you are expecting. If you need more info on this you can contact us *insert Contact ID here* so that we can give you an idea of how things work.

Hows:

  • when it comes to video production, it is crucial for one to know how one is going to work around your video…
  • How will the video be distributed? Where and how your video is distributed will affect the style of the video. For ex: if you want to make a promo video for a product. The process of video production differs from platform to platform.
  • How big are you looking the video to be? Let’s admit it, not everyone is a pro and there is always something new being added to the video production services on a daily basis. That is what brings us to this question…one surely needs to know how big the video can grow, be made and who is good at all this. We at namesake productions cater all video production services ranging from corporate videos, promos, video marketing, and other video marketing services.

Whereas:

  • Since video marketing is, on the whole, to reach out to the people…
  • Where exactly is your video going? In other words, what does your target audience look like? This makes a major difference in the video production. Ex: A promo video is different from a documentary.
  • Where does your specialty lay? In that particular video production, what special are you trying to add in? it can be a logo or a color scheme or a special sound track etc,
  • Where does your inspiration come from? This is one of the major reasons why people today fail to present quality work in any video production service because they lack proper inspiration. one way to gain more inspiration is to feed oneself with what is happening in the market on a daily basis.
The conclusion is that your ‘Whats, Hows & Wheres’ needs to be precise in order to be successful in building a proper Video Production Brief!…

360 video, is it really worth all the hype?

Today, video marketing is one of the biggest platforms in the world of Marketing. 360 video making is on a swing in the market of Video production services. But, are they really worth it? Let’s look at the nays and yays of the infamous 360° Videos.

360 Video Nays:

  • In 360 video production, it will be difficult for the director to be in the shot and if they are, they have to be painted off in the final output.
  • In this particular way of video production, one has to depend heavily on single takes because it is hard to hide cuts.
  • If one decides to move the camera, the movement should be extremely smooth else the viewer will get sick of it.
  • If the actors cross the “snitch lines” though not impossible it is really difficult to correct the blur.
  • When it comes to Video production in 360 videos, the objects that are further than 20 feet. From the camera, they lose their stereoscopic depth (a fancy way to say that it loses its clarity).
  • 360 video production is comparatively more expensive to produce because they require 360-degree set dressing and labor-intensive editing process (especially for snitching).
  • Been around since 2015 in the market which makes it quite new to the market compared to other equipment in video marketing. Which makes the equipment to be not all versatile to the public use or the daily challenges as they might evolve as one uses it day to day? The current technology is not advanced enough to meet people’s high expectations.

360 Video 

Yays:

  • When it comes to 360 video production Instead of showing your viewer sections of an environment, they get to experience the full environment.
  • In this style of video production, it gives the viewers the freedom to select which side of the frame to watch.
  • By using a split screen options, 360 videos easily render into VR with the help of inexpensive headsets (i.e. Google Cardboard).
  • There are 360 camera rigs priced to fit every budget, from personal use like Nikon’s KeyMission, Ricoh Theta, Samsung’s Gear 360° to professional quality like Nokia OZO, Google Jump Camera. Video production today caters itself to many denominations of the society.
  • When it comes to the modern video production, 360° videos are especially popular with hard-to-reach millennials and Generation Z.
  • Because of its immersive quality, 360° videos can help the viewer to connect with the content in a meaningful and emotional way. Giving some personal touch to the video production.
  • If you also film o produce in 3D, you will find yourself in many more possibilities which open up, that is with the help of positional tracking, your viewer can physically move within your video.

~ As a ‘Postscript’ we would like to bring it to your mention that at Namesake productions we specialize in professional video production services ranging from corporate videos, promo videos to all forms of video marketing.

The need and impact of Corporate Videos for your brand

“Sharma ji, naya ghar…, nayi biwi…, badhiya hai…!”

We are sure you remember this ad.

This ad played on our TV sets years ago and we still remember it, this is called brand recall. Such an impact is not possible with print ads or non audio-visual mediums. Because Corporate Videos (or Video ads in this context) are always a better way to promote your brand as it ensures brand recall. The story, the characters, the tune or the out of the box idea or the concept, it stays with you, all of it.

Same holds true with the Corporate Videos, let’s visualize a little more about this aspect of branding…

Corporate video-production

Why do you need Corporate Videos…

For the promotion of your brand in a more impactful way that stays with the viewer for a longer time. Just like the stories your grandmother used to tell you when you were a kid. All those stories having visuals that you created in your own mind, are still with you.

Suppose you own a pub and your place is the most happening destination for the party goers. You wish to promote it to your obvious target customers i.e. the young crowd of your city. You should not promote this business on newspapers and through Radio ads. Because the business in question here is a place that gives a certain kind of experience to its customers. The Interiors, the ambience, the service there, the music that plays there and the complete feel of your place, everything comes alive in Corporate Videos. This is the kind of promotion your place actually needs and plain ways cannot do it at all.

Corporate videos are a content driven medium and can do wonders for your brand if done right.

I’ve got Corporate Videos made, now what..

Marketing…! That’s what you have to do now.
Audio-visual content like Corporate Videos always tell a story and if people like it, they share it. Once you are done with the Corporate Videos production, you need a proper online marketing strategy to promote it. This is essential because apart from conventional like & share, People tend to share the content that’s already viral.

In Conclusion, Corporate Videos give you brand recall, quick reach and a long lasting impression with repeated business as well. So whatever your product or service is, you need them as much as any other promotional strategy.

We, at Namesake productions, always strive to make best corporate videos for businesses and for Corporate houses. We mix our passion with the creativity to Produce engaging and great films.

Visit www.namesakeproductions.com for more…

Why You Need a Corporate Film for your brand?

When it comes to a corporate film, the right medium is important to promote the right kind of message. A video release is the first step towards getting a striking message across. A development campaign helps promote the message the right way.

A corporate video helps promote your message on the global front. A social media platform is effective when it comes to promoting a corporate film. To get the most out of the film, releasing the video in pieces helps set the pace.

Advantages of a corporate film

A corporate film has a bundle of advantages. The main point of a corporate film is to get the message across. This depends on the kind of company and business that is making use of the corporate film.

Corporate Film Production

Using tablets and Ipads are a great way to promote the corporate film. A corporate film is used to send across a message, it’s usually used by companies’ supervisors and chairmen who want to make a public message.

A corporate film can either be for internal purposes or for external purposes. An internal film talks directly to the employees. The purpose of this is to make them feel included in the company.

An external corporate video is used to direct a message across to a larger group. This can be used by startups or by companies on their website while trying to hire people.

Corporate film makers

Corporate film makers utilize the skills at hand to deliver the desired message. Printed publications will do but with trends changing, corporate videos and films are the next big thing.

A video provides a centralized medium of communication. The musical and visual effects intensify the impact of the message being delivered.

This is where corporate film makers come into the picture. Each film takes a lot of time to make it stick the right way. A corporate film maker enhances an already existing message and turns it into a beautiful ideology.

Namesake – video production at its best

Making a film isn’t about just creating the right kind of movie that people can watch for a second and forget. It’s about making a video that stays in the minds of people for longer than those few minutes. Creating a mixture of the right script, the right cast and the right editing is what makes a movie so great. This is what Namesake Productions. Being the best video production isn’t just about getting things in a row.

To be the best video production, it’s more than getting the story right. It’s about capturing the soul of the script, getting it just right. Being more than just a production house for creating mediocre corporate videos, Namesake Productions is about pushing through the boundaries of average things and mediocrity. At Namesake Productions, we know what to do to make things different for you.

Why be a corporate video production company?

At Namesake Production, video production has been more than just your run of the mill, average corporate video production company. Our video production services come with so much more than the basic cut paste and edit procedure. it’s about taking the ordinary, adding a dash of sublime extraordinary and creating a mixture of something extremely beautiful.

Video Production House
The more time you invest in this, the more beautiful of an end product is created. Namesake Production has worked hard to get to where it is. We don’t want to just become the best over night. It’s fine for us to go over the top and bend over backwards to get the right message across to people.

Pick the best Video Production house

It’s your company’s future that is in our hands. Finding the best production house in the country or even in Hyderabad is not an easy task and we know that. We also know that it’s more than looking at the money that it takes to create the best video. At Namesake Production, we put your ideas with a dash of creativity on to the screen.

For us, we become the best production house only if we achieve in getting more than what you intended dot on the screen. It has taken us a while, but screen by screen and frame by frame, we are going to reach that.

TV Ads – breaking the barriers of traditional mediums of communication

The television network has grown over the years from a few networks to over hundred of networks. Due to the vast number of networks who are broadcasting a huge number of channels and advertisements, the attention of the audiences has become fragmented.

TV ads have also been split over a wide range of mediums – national networks, regional counterparts. Cable TV and satellite operators. With so many mediums of communication to choose from, advertising with TV ads becomes a little difficult. Each of these fragments has their own advertisements to sell at different times of the day.

TV Ads

What are TV ads and how can they be used to gain client traction?

One of the major and most obvious advantage of TV ads is that it can be used to communicate to a large audience. TV ads are considered to be one of the easiest mediums of mass media. These ads work when you want to promote aspects like generating awareness, establishing preference for products and services and to attract attention. The television has always been an appealing and entertaining object. With a combination of visuals, sound and text.

Even though planning for that prime spot on a television channel can be a daunting experience, once a pattern has been established, getting the right message across is a piece of cake.

Using TV ads for promoting the right message

TV ads have become a favored mode of communication for small and large businesses. The benefits of TV advertising include incorporating sound, movement and image. The combination of these three features makes for a very appealing overall package.

With continuous TV ads being run, customers talking, thereby reaffirming the message that the brand is aiming at communicating. TV ads work best in a way that they make geo targeting a possible feature. Thus, in the long run, TV ads help in creating lasting impressions of the ad and help getting the message out to a wider audience.