Video production is an essential component of modern-day marketing. Every industry requires it to compete in today’s world. You could do it using a professional camera or even a high-end camera smartphone. The famous Ad film for Bentley Motors titled ‘Intelligent Details’ was shot on 2 iPhone 5s phones and edited live on an iPad Air. But the real question is can AI replace humans in video productions?
As technology advances day by day, the time taken for video production decreases alongside an increase in video quality. Smartphone manufacturers keep on adding functionalities that increase the possibilities.
But AI takes the whole process to a new level. Yes, you heard it right, ‘Artificial Intelligence’. The main purpose of AI in video production is to automate time-consuming and routine tasks. After all, it cannot replace the creativity and judgement of a human being.
Hence, only human intervention can bring in diversity and innovation into the final output.
Benefits of AI in video production
AI finds application from the pre-production stage to the post-production stage of a video.
- Pre-production: Activities such as location scouting, storyboarding, casting process, scheduling, and logistics will be the scope of AI. It can free humans to concentrate on other vital aspects such as storytelling, direction and production.
- Production: From shooting to editing, AI can automate repetitive tasks such as camera control and lighting adjustment, identification and selection of best footage, and optimisation of colour grading and sound design of video. Also, the use of Generative Adversarial Networks or GAN to create new content, images and videos on the basis of existing data sounds promising.
- Post-production: AI can transcribe dialogues from videos, add captions or subtitles to videos, perform colour grading, and even enhance creative possibilities such as generating new visual effects or soundscapes.
Hence, AI can push the boundaries of existing video production by automating certain tasks.
Limitations of AI in video production
If you use AI in video production, you may have the upper hand at many points in the production flow. But certain vital aspects of the process which lend the video its authenticity and connect it with human beings aren’t the domain of AI for now. This is due to the complex psychological and physiological functioning of the human system. AI models train to mimic human emotions, but it hasn’t been an easy task. It isn’t easy to replicate the creative decision-making process that a human mind brings to the table.
Humans have a deep understanding of storytelling techniques, current events and culture. They can make creative decisions depending on the emotional connection they need to make with the audience they target. Creating a narrative flow, engaging the audience and evoking a specific emotion is unique to the human writer/editor/director. These choices require an understanding of timing, pacing and visual storytelling.
Therefore, AI will definitely remain a very helpful assistant and help you enhance the quality of video production. Namesake Productions is the best video production company in Hyderabad. If you are looking to produce top-notch videos using state-of-the-art technology, we’re ready to shake hands with you.