B-roll is the supplementary footage from video production. It plays an immense role in enhancing video output. Also, it helps your business in capturing the attention of customers through immersive storytelling. For example, during an interview, addition of B-roll footage provides context to the interview or gives a visual insight into the topic spoken, emphasises… Continue reading What is a B-roll? Why Does it Matter?
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Why brands invest in professional video production
Professional video production is a must in modern marketing. The rise of the digital world helps amplify brand awareness and generate leads. Professional videos create a high impact in these places. Also, high-quality short videos catch attention depending on the platform and audience that you target. Videos give quicker results when made in high quality,… Continue reading Why brands invest in professional video production
Why are corporate videos important for your brand?
Corporate videos play a strategic role in defining your brand image. Videos, in general, have always had a strong impact on brand awareness and sales since the invention of the video camera. However, with corporate videos becoming a special category and the availability of cutting-edge technology, it can deliver results beyond our expectations. They are… Continue reading Why are corporate videos important for your brand?
Unleashing the Potential: The Latest Trends and Strategies in Video Marketing
Video Marketing is the hottest trend in the field of marketing, especially on digital mediums such as websites and social media. Videos have an inherent inability to quickly attract the attention of people in a way other marketing methods may not easily achieve. This is true whether it’s a general entertainment video or a professional… Continue reading Unleashing the Potential: The Latest Trends and Strategies in Video Marketing
Social media videos – How to spread through word of mouth and bank on them?
Welcome to the Word of Mouth Marketing (WOMM). Isn’t this the first social media platform? Hasn’t WOMM always been a powerful way to get business results? Let’s reflect on the importance of WOMM with examples of how marketers are going to take advantage of its power using social media videos. Why should Marketers care about… Continue reading Social media videos – How to spread through word of mouth and bank on them?
Why Corporate Video Production is a Better Option when it comes To Business Development
Imagine it’s Monday morning, you’re about to start to work, and you see a flat tire on your vehicle. You’d like to replace the flat with the spare tire. Your search for the process on Google. What would you prefer, a blog or a video? A video is preferred. For the same search, you can… Continue reading Why Corporate Video Production is a Better Option when it comes To Business Development
Film Maker and Corporate Video Errors
Videos generate the highest engagement factor and are quite crucial for any corporate business marketing strategy. Whether you are producing your first corporate video or tenth, there are many layers to it as well as traps that you could easily fall into as a corporate film maker. It is important to walk through some of… Continue reading Film Maker and Corporate Video Errors