5 Tips for Choosing a Video Production Company.

Video production is integral to modern-day marketing. Even small to medium businesses realise the importance of video marketing in boosting sales and establishing a long-term relationship with their customers. However, some fear investing in a video production company that may not deliver on their business goals. This occurs in cases where the cheapest offer is… Continue reading 5 Tips for Choosing a Video Production Company.

Unleashing the Potential: The Latest Trends and Strategies in Video Marketing

Video Marketing is the hottest trend in the field of marketing, especially on digital mediums such as websites and social media. Videos have an inherent inability to quickly attract the attention of people in a way other marketing methods may not easily achieve. This is true whether it’s a general entertainment video or a professional… Continue reading Unleashing the Potential: The Latest Trends and Strategies in Video Marketing

How does a brand vision benefit a company?

Brand Vision defines the brand strategy of your business or brand. Hence, It sets you apart from your competitors and gives your potential customers enough fodder to ascertain whether your brand resonates with their ideals. As a result, your customers look at your brand from the point of your brand vision.  But again, if your… Continue reading How does a brand vision benefit a company?

Social media videos – How to spread through word of mouth and bank on them?

Welcome to the Word of Mouth Marketing (WOMM). Isn’t this the first social media platform? Hasn’t WOMM always been a powerful way to get business results? Let’s reflect on the importance of WOMM with examples of how marketers are going to take advantage of its power using social media videos. Why should Marketers care about… Continue reading Social media videos – How to spread through word of mouth and bank on them?

Why Corporate Video Production is a Better Option when it comes To Business Development

Imagine it’s Monday morning, you’re about to start to work, and you see a flat tire on your vehicle. You’d like to replace the flat with the spare tire. Your search for the process on Google. What would you prefer, a blog or a video? A video is preferred. For the same search, you can… Continue reading Why Corporate Video Production is a Better Option when it comes To Business Development

Film Maker and Corporate Video Errors

Videos generate the highest engagement factor and are quite crucial for any corporate business marketing strategy. Whether you are producing your first corporate video or tenth, there are many layers to it as well as traps that you could easily fall into as a corporate film maker. It is important to walk through some of… Continue reading Film Maker and Corporate Video Errors