Video testimonials are one the greatest forms of video content. You might not realise how often you see a video testimonial on your YouTube feed. But you’ll be astonished to know that they are one of the most common forms of videos. The reason is that video testimonials act as honest bridges between the brand… Continue reading What makes video testimonials great?
Videos have become the most popular and effective way to increase the sales of any brand or product. And, they give a tremendous exposure too. Internet and social media are incredibly easy to access today, and so it makes it easier for your videos to reach everyone. In this blog, we are going to discuss… Continue reading How can videos increase sales?
2022 is here! It was only yesterday when we were locked down in 2020, and 2 years have passed since. Not just the time, but the importance of Videos in marketing has skyrocketed in these 2 years. Further in this blog, we will present a few numbers that will leave you amazed about the growth. … Continue reading Reasons to Include Video in Your Marketing Strategy in 2022
Do you remember the first time you looked at an advertisement? It is probably in a newspaper in your childhood. Later on, TV commercials played a large part in the advertising world and its evolution. The blast of the YouTube platform paved the way for multiple video publishing platforms, which gave way to video ads.… Continue reading Video Marketing – Why Should you take Advantage of it?
Videos are everywhere. They’re entertaining, informative, and can hold the attention span for a longer time. And, that’s all marketing needs. To keep a user hooked on to the brand’s content is an ultimate achievement. And, different types of video production are the easiest way to do that. But, there are a few challenges when… Continue reading Types of video production to increase user conversions
Blogging has always been the king of content creation. But, it was only until videos became widely popular. Today, the scenario has changed so much that it would be a mistake to rely solely on text content. Because, videos have changed the way of consuming content, and frankly videos are way more efficient in conveying… Continue reading Online video content – 10 things a blogger should know
Blog posts, images, infographics, PDFs, eBooks, case studies, et al., are all types of content that you can use for marketing. But then nothing beats videos. Plus, customer testimonial videos are a viable option for content marketing. Why go for a Customer Testimonial Video? A customer testimonial video is a customer review video. In the video,… Continue reading Customer testimonial videos to increase sales
Welcome to the Word of Mouth Marketing (WOMM). Isn’t this the first social media platform? Hasn’t WOMM always been a powerful way to get business results? Let’s reflect on the importance of WOMM with examples of how marketers are going to take advantage of its power using social media videos. Why should Marketers care about… Continue reading Social media videos – How to spread through word of mouth and bank on them?
When it comes to social media marketing, Instagram video is one of the most popular and effective content formats. Although nearly 80% of internet traffic is in the form of videos by 2019 and the success of Instagram Stories is another popular example of how effortless video creation and production have become. That is enough… Continue reading Instagram video marketing with IGTV and how?
No matter the industry, working in marketing or sales in the era of COVID-19 is no simple task. Not only is the alternating news cycle utterly distracting — but you might also struggle to determine which type of content and interactions are right during these difficult times. Still, if you want to up your digital… Continue reading How brand video can put people first during COVID 19 CRISIS