Category: video Marketing

Types of video production to increase user conversions

Videos are everywhere. They’re entertaining, informative, and can hold the attention span for a longer time. And, that’s all marketing needs. To keep a user hooked on to the brand’s content is an ultimate achievement. And, different types of video production are the easiest way to do that. But, there are a few challenges when …

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Online video content – 10 things a blogger should know
Online video content – 10 things a blogger should know

Blogging has always been the king of content creation. But, it was only until videos became widely popular. Today, the scenario has changed so much that it would be a mistake to rely solely on text content. Because, videos have changed the way of consuming content, and frankly videos are way more efficient in conveying …

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Customer testimonial videos to increase sales
Customer testimonial videos to increase sales

  Blog posts, images, infographics, PDFs, eBooks, case studies, et al., are all types of content that you can use for marketing. But then nothing beats videos. Plus, customer testimonial videos are a viable option for content marketing.   Why go for a Customer Testimonial Video?   A customer testimonial video is a customer review video. …

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Social media videos – How to spread through word of mouth and bank on them?
Social media videos – How to spread through word of mouth and bank on them?

Welcome to the Word of Mouth Marketing (WOMM). Isn’t this the first social media platform? Hasn’t WOMM always been a powerful way to get business results? Let’s reflect on the importance of WOMM with examples of how marketers are going to take advantage of its power using social media videos.     Why should Marketers …

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Instagram video marketing with IGTV and how?
Instagram video marketing with IGTV and how?

  When it comes to social media marketing, Instagram video is one of the most popular and effective content formats. Although nearly 80% of internet traffic is in the form of videos by 2019 and the success of Instagram Stories is another popular example of how effortless video creation and production have become. That is …

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How brand video can put people first during COVID 19 CRISIS
How brand video can put people first during COVID 19 CRISIS

No matter the industry, working in marketing or sales in the era of COVID-19 is no simple task. Not only is the alternating news cycle utterly distracting — but you might also struggle to determine which type of content and interactions are right during these difficult times. Still, if you want to up your digital …

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Video ads – Marketing during the Pandemic
Video ads – Marketing during the Pandemic

The whole world got to a pause with the spread of Coronavirus, and we’re not an exception. Well, as a production house, we see that this Lockdown is a perfect time to bring out unique campaigns with video ads. We’ve seen that most small businesses have closed up shop to balance the losses that the …

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Social Media Marketing – Top 5 video content for 2020
Social Media Marketing – Top 5 video content for 2020

Social Media Marketing is an ever-evolving world. Before going into the blog, let us ask you “How many minutes of video content have you consumed in the last 2 days?” The answer probably would be 1/3rd of your social media time is spent on videos. There’s no surprise in saying that video content is one …

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The Music factor in making your video standout
The Music factor in making your video standout

Music is so powerful that many people feel it be a doorway to our soul. Not only that, but music also makes us go through a roller-coaster ride of powerful emotions at the drop of a hat. In no time, it can make us feel happy, nostalgic, lonely, sad, scared, tense, romantic, and well you …

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YouTube Videos vs. Instagram Live – The Brands choice?
YouTube Videos vs. Instagram Live – The Brands choice?

Video advertising is big business nowadays. Video channels/platforms like YouTube videos, Daily Motion offer advertisers a shot to engage with the viewer on a deeper level. It helps them establish relationships and educate their viewers on a product or service. It’s so effective that the average mobile video advertising spends are forecast to reach $7 …

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