Do you remember the first time you looked at an advertisement? It is probably in a newspaper in your childhood. Later on, TV commercials played a large part in the advertising world and its evolution. The blast of the YouTube platform paved the way for multiple video publishing platforms, which gave way to video ads. Today, we are consuming video content almost every day. And the numbers are rising exponentially. If we look at why video marketing became so famous, one of the common answers is that it’s fun. Video content is always fun to consume, which is why creativity agencies took a significant turn by creating TV ads back in the day.
Why is video marketing so powerful?
Videos have always brought in sales numbers and leads from a technical standpoint. They always prove to convert every piece of content you put out. If you need to promote a product, service, or brand, videos are the best way to do it. Speaking of technicalities, Google’s search engine is always fond of videos. These days, there are quite a few changes in algorithms and layouts of Google search results, including videos as the priority content.
Importance of video content on social media
If you ask the question ‘why’, videos are a great way to explain a product. And explanatory videos are rich in content and automatically cover a wide range of search terms. Also, because every platform today has the means to post a video, it is easier to publish content.
Why is video marketing important to your business?
Convenience plays a significant role in video marketing. These days, you are less likely to sit and read a blog or a news article to consume content. But, a video brings a fun element to the table. Considering all these advantages, brands are more inclined to invest more in creating video content. Not to mention, the level of trust you can build with videos is on another level. It is because videos welcome people to be a part of what they’re watching.
Statistics show that videos will make up 82% of internet traffic by 2022. This number alone shows that video content is one of the most versatile, powerful and worthy content to invest time and resources. Today, video content dominates every other form of content, and you should take advantage of this. As we move forward, the value of video content increases exponentially, and so does the value of your brand. So, if you’re looking for a video production company that can deliver the best video content for your brand/business, contact us today. We have a fantastic crew to plan, shoot, and create watch-worthy video content that will reap benefits for a long time.
At Namesake, a video production company in Hyderabad, we began our journey in 2011. Our purpose is to bring to life a vision that revolves around the art of storytelling. We are passionate about the whole process of filmmaking. And it’s this passion that drives us towards being the best production house. Our repertoire of work includes Corporate Films, Animation Videos, TV Ads, Ad Films, Brand Videos, Social Films, Explainer Videos, Video Logs (Vlogs), and more.