Video testimonials are one the greatest forms of video content. You might not realise how often you see a video testimonial on your YouTube feed. But you’ll be astonished to know that they are one of the most common forms of videos. The reason is that video testimonials act as honest bridges between the brand and its audience.
The audience perceives a brand just as the brand markets itself. While this is one of the major factors that help in a purchase decision, a customer’s perspective gives a different impression. The psychological impact behind these videos is wonderful to observe. In this blog, we’re going to present to you various benefits of video testimonials and why you should include them in your video content strategy.
Are video testimonials effective?
They are highly effective. If you don’t take our word, here are a few research insights to inspire you.
82% of consumers use reviews as a benchmark before purchasing a product or service. 2 out of 3 people that watch a video testimonial end up purchasing the product or service.
Based on these facts alone, you can realise that video testimonials are amazing. Convincing a customer to buy a product is one of the most challenging hurdles every brand faces. This is where video testimonials work like a charm. As mentioned earlier in the blog, these videos contain a different perspective than that of what a brand presents.
How long should a video testimonial be?
It entirely depends on the product or service you’re promoting. For example, if the product you’re selling is affordable and is used on a daily basis, the video can span 2-3 minutes. On the other hand, if your brand is into the real-estate business, the video should be longer, as there’s a lot of ground for the customer to cover in the video.
No matter the length of the primary video, the good news with social media is that you can cut short the important bits into small bites. These smaller versions of the main video will perform much better on platforms such as Instagram reels and YouTube shorts.
What should a video testimonial cover?
The main reason why customers watch testimonials is to know how the product or service adds value to their life. And the video testimonial should reflect exactly the same. While the script of the video focuses on value-based content, the video can cover the lifestyle aspect of the product or service.
Since these videos are one of the most highly-performing kinds, we take special care and interest in creating them. From the visuals to every word that’s written, there’s a lot of research that needs to be done before shooting the video.
We have worked on multiple such projects and created immense value for brands through video testimonials. If you’re looking to create such content for your brand, you’re at the right place. Please get in touch with us, and we’ll hit the ground running to up your sales using video content.