What drives more sales in Social Media Advertising? Videos, Text, or Image Ads?

Social Media Advertising

Are you a frequent social media user? Then, you must have come across brands actively promoting their products through social media using videos. For example, skincare brands use videos to demonstrate their products so that the customers know how their product works. Therefore, it’s quite obvious to say that videos communicate the essence of a product or service efficiently. 

On the other hand, brands use image and text ads too to drive sales. Image ads are one of the common forms of ads on social media. Image ads primarily consist of eye-catching images of the products and services followed by a Call to Action (CTA). For example, take an online clothing brand launching its new collection. The ad will have images of the clothes followed by a call to action informing the customer of when they will be available and where the customers can order. Therefore, image ads are loud in terms of pictures and text, making them stand out from the rest of the formats. 

Last but not least, text ads are an effective way to reach potential customers by keeping the content simple and effective. Text ads do not contain an image and are usually seen on Google searches. In this blog, we will provide you with an insight into different types of ad formats which will help any business to drive their sales.

Facebook Video ads vs Facebook Image ads

Facebook is considered an effective medium to reach the target audience when it comes to Ads.  Let’s get to know how Facebook video and Image ad works. The main difference between video ads and image ads is ‘engagement.’ 

Facebook video ads receive 10 to 30% more views than other ad formats.

Video ads hook the attention of the audience by giving valuable information about the brand and the product or service. For example, a watch company that has launched its new collection prefers a video format over an image. It is because the brand needs to create a visual representation of the product. So by visually highlighting the product, it is easy for the viewers to get to know more about the brand and the product before they make a purchase. 

Why are video ads more effective?

When it comes to Instagram, organic video posts and video ads get 38% more engagement than images.

In this technologically driven world, most users consider social media as an engaging tool. Therefore, building informative and engaging content is important to reach the target audience. For example, video lead ads bring businesses closer to the target audience. For example, consider a real estate company that has come up with a new project. The best way to engage the audience is by providing exciting and enticing information about the project. While doing so, creating a video of the same can connect to the target audience immediately. 

As mentioned above, every ad format performs differently depending on the purpose. But compared to other ad formats, the most popular and preferred ad format is video ads. And it is essential to cater to the audience with the right amount of information about the product and services. If you’re looking to create video content for your brand, you’re at the right place. We’re experts in creating compelling and brand-worthy video content, just the way you need it. Get in touch with us today.

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