Do you wonder what type of content drives the most internet traffic? Well, the answer’s easy; it is the video content. Recent research has shown that 80% of internet traffic is caused by video content. And through social media, we could see that it is true. Therefore, video is an easy tool to reach the audience. In this blog, we will give you an insight into the importance of videos related to different industries .
Different industries that use video marketing
Travel and review videos
If you analyse any video content, what is its ultimate goal? It’s that the brands use video content to increase their reach. For example, let’s consider an age-old wine-makers in Goa or a restaurant in Srinagar. Publishing video content will bring the business to life.
Healthcare- promotional and educational videos
Building trust can be challenging when it comes to healthcare. Moreover, the audience prefers to watch product-related videos before making any purchases. For example, before using a digital thermometer, people go through the brand videos to form a sense of trust. Further, it creates a potential lead for the brand.
Schools and Educational Institutions
The education sector is recording competition by day. Therefore, to stand out from the crowd, the content should be engaging. It should communicate with the parents as well as the students. Moreover, it should also highlight what the schools and colleges can offer. And the content ranges from event videos to educational videos.
Youtube – The most popular video medium
India is one of the fastest-growing countries in terms of video content. Therefore, brands should use this medium for promotion. Brands should create stories that the audience can connect with. Moreover, the relevance of the content attracts the audience by building a connection with them. Publishing customer-centric content on YouTube has always proven to be beneficial.
Video content and brands run hand-in-hand when it comes to reaching the audience. Video content is one of the best ways to engage with your audience. Therefore, it is necessary to plan how to channel your content. Get in touch with us to know more about video content strategies and how to put them into action. We have created compelling video content for many brands and can surely whip up a strategy for your brand too.