Do you think your brand has a unique story to tell? Or are you looking for a way to showcase your brand personality? Then, we have something for your brand to make it unique and impactful. In this customer-centric world, you first need to gain the trust and further need to understand your potential customers. This is where the brand video comes into the picture. The purpose of the brand video is to build awareness, educate and inspire the audience to take action. Compared to traditional ads, video ads focuses on emotionally driven content rather than hard-core selling. Video ads capture the attention of new customers by putting the brand’s capability in the spotlight.
Why is video important for brands?
If your brand has a strategy, we would suggest that you include video ads. Video ads are the perfect way to build a personal connection with your audience. They help in breaking the silence with highly targeted content. One more advantage of video ads is that they even gel well with platforms like mail too. Next time, try including a video as the main banner of your mail. By doing so, the true purpose of your brand can be conveyed in the first 5 seconds of the video.
Tips for creating a brand video
You should be familiar with the winning advantage of brand video, and there is no template or magic formula to it. But we have tried many ways to nail the creation of brand videos. So, if you’re looking to create your brand’s video, now would be a great time to connect with us.
It begins and ends with the audience.
Just like any other marketing tool, one thing that video ads need to be clear about is to whom they are addressing. Without knowing the exact needs of the audience, you might struggle to produce effective content. No matter how live and loud your content is, until and unless it is rightly targeted, the purpose is not served.
The quality of the final output matters
Even though producing video content has become easier compared to the older times, a brand tone should be well balanced. A brand video should portray its uniqueness in every way. Therefore, take time creating your brand’s video. This is where we come into play. We have mastered the art of coming up with content ideas that run parallel with the need of the time. We are aware of the trends and the type of content a brand must focus on to paint a broader picture.
Pair the video with the right elements
Since the audience consumes most of the content through the phone, most of the brands give weightage to visuals rather than audio. Therefore, incorporate the videos with subtitles or strong visuals to keep the audience engaged.
Call-to-action (CTA) can take a backseat.
For a marketer, the ultimate goal of any marketing tool is a call to action. By incorporating Call-to-action (CTA) in the brand videos, the scope of powerful content will be disrupted. Most customers know the purpose of any brand-related content is to generate sales. Therefore, your brand must not blatantly push the customers towards CTA; you can keep the CTA short by projecting a logo and something regarding the brand in minimal content.
Consumers want the brands to be of higher standards. Be it the product they sell or the way they interact with them. The ‘me-based’ marketing strategy is too old to hold on to. Therefore, brands must rise and explore different ways to get into the market. And brand video is one of the mediums to build attention, trust, ad advocacy for the audience. Your brand needs an expert in marketing strategies for better strategy, and we are the one you are looking for! Connect with us today.