Video marketing is one of the most powerful mediums of advertising. Observe the social media channels we use today, and find that almost all channels are being dominated by video content. Also, did you know that audiences are more likely to know or connect with the brand after watching a video than an image? Why is this so? Because videos have the ability to capture attention, no matter the age.
So, we’ve now established that video content is trending and will continue to trend forever. So, how will you use this to your advantage? As simple as it is to create attention through video, it is as hard to keep your audience engaged. To keep your audience coming back to your brand, you need to make sure that your videos have the right content.
What are the types of video content?
Now, let us quickly explain to you the types of video content that are trending today. Social media is a quickly growing and changing world. So, the type of content that the audience finds interesting always keeps changing. Here are 3 types of video content that most people find interesting these days:
Video content on YouTube- How to / Tutorials
This is not just today, but this will be trending forever. In fact, this is how YouTube has grown to be such a hit. There are countless channels on YouTube that post ‘How-to’ videos. If you’re a brand that manufactures products, you can use this format. By doing so, you can ensure that your audience is always educated about your products and also will keep coming back for your content.
Video content for social media- Live Streams / Webinars
Oh, how the pandemic changed the importance of live streaming! If you have a launch of a product, or any update about your brand, live streaming it over a platform and engaging with your audience live is the best way to create an amazing impact. You could also choose to create an educative session with an expert and get your audience to ask questions to be answered live.
Testimonials / User-generated content
Users always trust other users. This is a trait of a community. Your audience will always perceive each other on the same level. So, this makes testimonials one of the best ways to increase brand trust.
These are only a few types of video content that audiences today are loving to watch. If you want to create such content for your brand, we’re the right team to make it happen. We are one of the best film production companies in Hyderabad, and we will go beyond bounds to create interesting video content for your brand and business. If you want to know more, connect with us. We’ll guide you through our services, and we can devise a strategy to create videos that your audience will love to watch.