In 2017 alone, 68% of all Internet traffic had been driven by video content. The surge in video marketing shows no signs of slowing down anytime soon. A Business video is already considered to be above all other forms of online communication. It is predicted that this rising trend will not only continue but will grab up to 85% of all internet traffic by the end of this year. With advancements being made by the minute, this year we can expect even more creative and engaging ways to capture video content.
Don’t be left behind, keep up with the movement. Here are four corporate video trends to look out for this year.
Live streaming
Live streaming has now been made accessible to nearly every marketer with streaming apps such as Facebook Live and Wirecast. It is a great way to connect with the audience while showing a more human side of the brand either by showcasing some behind the scenes footage or an exclusive interview. With live streaming, a sense of urgency is created as the video would be presented in real time for a limited duration. This urges viewers and potential customers to tune in to the live video before they miss their chance.
Explainer videos
Explainer videos are essentially videos that depict the working or function of products and services. They can simplify information about your company’s process. Website users are four times more likely to watch a video than read an article about the same information.
Explainer videos help websites rank higher on Google, and this is because most platforms consider video content to be the most informative and exciting form of material online. Business videos have a high conversion rate, turning most viewers into customers. Corporate filmmakers often use animation in explainer videos to keep their viewers engaged with creative and fun visuals.
Virutal realilty
Few companies have tried their hand at VR with great success that followed. However, it is important to note that virtual reality is still considered uncharted territory that requires large marketing budgets. VR creates a rich and immersive interactive experience with the participant. With 360-degree videos being all the rage, VR allows the viewer to be dropped into the environment projected and engaged with the product or brand as a Real Experience!
VR helps with customer buying decisions; this is because the viewer is made to participate in the topic of choice actively. Corporate video production teams, however, find VR to be a problematic approach to reach viewers not only due to the requirement of larger budgets but also because of the obtrusive issue of making the viewer wear the VR glasses.
Business video paid and sponsored
Videos across platforms like Facebook, Instagram, Youtube and much more are an excellent opportunity to boost conversions. By launching paid advertising campaigns, you can achieve higher visibility of your content and is a unique platform for testing. They can help you test your content to see what people are responding to, which would further help to improve your content and organic search.
With the ability to reach out to broader audience corporate filmmakers often opt for sponsored and paid campaigns, which are a less expensive approach when compared to conventional paid promotion techniques. How a sponsored video or story will look across different platforms may vary, but the concept will remain the same.
2017 has seen more videos created per second than ever before. Videos have already taken over the world of corporate marketing. Make sure to keep up with the trends of Corporate Video Marketing and stay ahead of the race. 2018 has so much in store, and we can’t wait to see it unravel.