Did you watch a video online today? If you’re like most people, if you didn’t watch one today, chances are you’ve watched one in the past few days. That’s because the video has quickly become one of the most popular types of content on the internet. Today’s marketer is already catching on to the need for video. Hence, you need to catch up on some video marketing statistics as well.
That’s why savvy digital marketers know video is a crucial component of a broad content strategy. Blog posts, social media and white papers are all well and good, but if the current trends hold up, the future of marketing, and maybe the internet itself, will be video.
And it’s not hard to understand why. Video excites and engages people like few other types of content, be it entertainment, news, sports or branded messaging. It also has the power to bring people together, to engage and teach them, and to create cultural conversations.
Video Marketing Statistics for Marketers
Did you know that you can increase landing page conversions by up to 80% with the use of a video? Did you know that Email Marketing campaigns using videos can increase open rates by up to 6 times? If you want better responses you should consider this medium. It takes a lot of work and resources to make a good presentation. Besides the camera, lights, editing software and other equipment, there is also the material and its delivery. Writing a script is hard enough, but even the most compelling script needs a charming personality to deliver it.
Not everyone can make the sales message explode on the screen. After all of that, it has to be shared on social media, repackaging and repurposing it into different media. Using social media analytics tools, the visitor footprint can be counted and tracked from entry to exit. Even the no. of pages visited as well as the length of video viewing too can be tracked. These analytics tools are important for the web owner to better understand their audience by reviewing video Marketing statistics.
What’s in it for Digital Marketers?
Digital marketers have since then learned a trick about content: it can be reused for use in other media. Repurposing or better redirecting can easily result in more than 10 different posts on social media and other websites. You start with a script crammed with all the information about a product. Shoot the video, edit, and post to YouTube. Link from YouTube to the company website, and wrap it around a blog article. Strip the audio and post and share it as a podcast.
You can rewrite the same content in chapters for other stand-alone blog articles. Also, then share the links on other social media. One can share the snippets from the script on Twitter, as hooks to the link. A single link on YouTube can lead to a month of the social media material.
All of these use the same source. Images and infographics are of use and can add to the marketing mix as additional posts. This chain of reusing makes the content material more important. It can also make the whole thing go viral. Since they all link towards the single link on YouTube or on Facebook or the blog.
Research Findings does matter
Recent research on video marketing statistics studied different content types used by B2C digital marketers. The results showed that social media posts without video were on top with 92% of marketers using them. The second spot was the video with 76% of usage, 67% used illustrations and photos, and infographics at fourth with 59% of use. The numbers do not add up to 100% because marketers used more than one content type.
Social media posts are relatively easy to do. They need a link to a page and even without any changes are posted on Facebook, Twitter, and other social media. It allows the marketer to have a presence on social media. The heavy lifting is done on YouTube. The usage may be slightly lower but have better results. With a single source material, repurposing can produce an endless number of links and social media shares.
Also, 87% of consumers say they’d like to see more video from brands in 2019, as per a video company’s video marketing statistics. With so many channels available for digital marketing campaigns, it can be difficult to navigate – even for the pros no matter the choice of advertisement. Be it social media, direct email marketing, sponsored editorial content, or any of the other available options, awareness of emerging trends and how consumers are interacting with content should always guide the decision.
Right now, all signs point to video being the vehicle of choice. Especially for groups like Millennials and Gen Z’ers who will soon hold the major purchasing power. If you haven’t already thought about integrating video into your marketing, it’s time you re-think on your marketing strategy today.