Corporate Video Making: Tone It Up!

Corporate Video
Corporate Video

An understanding of colour grading is imperative to video making. Additionally, the skill assumes more importance for corporate video as it renders a sense of professionalism. Simply put, colour grading is the art of transforming the tone of a video. As a result, colour grading for corporate movie decides the mood of the video piece. Hence, it is essential in conveying the company’s message and to promote a brand.

We show you how to use colour grading in the corporate video and corporate movie world.

First and foremost, stick to one room and one monitor. Don’t switch between devices as this can cause confusion in video production. In fact, there are a few colourists who sit in completely darkened rooms during Post. However, the least one should do is bear in mind that all colour work should be done in the same room. This eliminates the visual confusion of contrasting lighting systems.

First of all, it is important to understand that any kind of professional videography is inspired by cinema. Therefore, corporate moviemaking follows in the footsteps of cinematic movie making. While shooting a corporate video, make sure you use a contrast of hues. This method brings out the liveliness of film.

Next, it is vital to review your palette. Invest in a colour grading app for your corporate movie. The app or plugin shows you the outcome of your selected shade card.

It is useful to know that footage comes in three forms: Raw, Log or Flat Profile. Additionally, it is your footage that decides how much of the original elements and details are retained. Also, each type of footage comes with its own set of pros and cons. Colour grading for corporate video should keep this balance in mind.

All things considered, most corporate movie projects need a highlighting tool. Most people use one called LUT. The role of the LUT is to collect all possible image and pixel data. Next, the program moves the video from one colour slot to another. As a result, the mood and sentiment of your corporate movie heavily depend on this aspect of colour grading.

All said and done, colour grading is distinct from colour correction. However, the former employs the latter. Therefore, using an automatic colour correcting tool such as Auto colour, is a good suggestion. First, let’s consider the surroundings. For example, imagine your corporate movie has its two main characters, with an object such as a car in the background. A colour correction tool can advise you to enhance the shade of the background object in a contrasting hue. As a result, the two people in front become prominent. Furthermore, this process will seal the mood of your corporate video. It decides if an image is ‘’cool’’ or ‘’warm’’. Hence, it can be used to convey an emotion that you desire.

Next, it is a truth known to everyone in video production. All skin colour, is the same colour. Atleast technically. Any difference you see in tone of skin, is actually a mistake during video production. As a matter of fact, a vecteroscope can greatly aid the uniformity of skin colouring. This maintains an FTL (Flesh Tone Line). Moreover, what helps the understanding of skin colour is a simple method where you magnify the image until the entire screen is skin.

Finally, you can use a skin overlay tool in your corporate movie, to enhance or remove any facial discolouration. For example, you can tackle wrinkling using this tool. On the other hand, sometimes the skin tone is not the colour of skin (orange spectrum). For example, when neon lights are on the face. In this case, skin colour should match the hue of the scene.

Ultimately, colour determines the type of communication you want your corporate video to have with your audience. Therefore, colour grading is both an art and a skill.

Visit Namesake Productions to know more about corporate videos

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